Show your boss the true value of your marketing activity.
Proving the return on your marketing spend to your CEO, CFO or sales team can be a challenge, with studies showing that 73% of executives don’t believe that marketing drives demand and revenue. In order to prove the ROI of your marketing efforts, you need to know the metrics that matter most for your boss and other internal clients.
In this brief 12-page cheat sheet, you will find:
6 marketing metrics that prove the value of your marketing efforts
Formulas and examples to help you calculate your own metrics
Explanations and scenarios of why these metrics are important and how to interpret them
Download our cheat sheet to show your boss the true value of your marketing, and make your life easier in the process!