PPC advertising can be a vital part of your marketing mix when done correctly

If you’re looking to start a PPC campaign, or simply want to know more about the subject, this guide should help you get your head around the basics and understand what course of action is best for you and your business.

Use our guide to help you decide:

  • How to use PPC and how much budget to use
  • How to structure a campaign for maximum results with minimum outlay
  • What tools you should use and how to build the foundations of a successful campaign 

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Pay-Per-Click FAQs

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