The Basics of Colour Theory

Your guide to colour theory and how to use it effectively in marketing.

The Basics of Colour Theory explains how colours mix, match and clash, how humans perceive colours and what subliminal and cultural messages they can communicate.

The colours you use in your marketing and branding have a powerful impact on the way people perceive your business, brand and products so use them wisely!


In this guide you will learn:

  • What is colour theory?
  • What are primary, secondary and tertiary colours?
  • How to use the colour wheel

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