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More than anything, we want to find out what’s holding you back from achieving your business goals. We’d like to fully understand your current marketing strategy, the challenges your company is facing, and most importantly, determine what we can do to help.

Lifecycle is a global telecommunications software solution provider for network operators, MVNOs (mobile virtual network operators), IoT providers and a wide range of partners. In 2020, Lifecycle became part of the Lumine group of companies. Lumine’s focus is on the acquisition, strengthening and growth of vertical market software companies that have a proven track record and exhibit excellent growth potential. Within its first year within the group, Lifecycle has already won a huge investment into its OCS software, elevating it into a true SaaS platform. Lumine Group is a portfolio of Volaris Group, a subsidiary of Constellation Software Inc. in Toronto, Canada and is listed on the TSE with revenues in excess of 3 billion USD.

The challenge

After their acquisition, Lifecycle Software became aware that their existing website was dated and did not reflect their new identity as a corporate company targeting clients around the world. They needed to build a new website that reflected their values and could effectively communicate what their products were, their benefits and who needed them. The marketing team had limited resources in terms of content creation and existing technical content, making it difficult to provide copy for the new site. In addition, the group-set deadline for the launch of their new website presented the need for a very tight turnaround – 8 weeks from scope to launch .

The solution

Lifecycle Software was referred to Breckenridge after the successful completion of another web development project for another company in the group, WDS Group. Breckenridge undertook a strategic messaging workshop with the Lifecycle to learn more about their customers’ needs, pain points and goals. This was done by developing the company’s buyer personas, outlining the buyer journey and mapping customer needs to product features.

Keyword research was undertaken to ensure that the website content would be relevant and aligned with organic search trends in their industry.

A technical copywriter then took over, writing the web content from a user perspective, using SEO-optimised language and terminology that Lifecycle’s buyer personas would identify with.

The site was built in HubSpot, featuring user-friendly modules that are highly customisable but still protective of the excellent design and branding of the new site. HubSpot’s powerful CRM and content management system working in tandem means that the website would be able to grow with Lifecycle well into the future by leveraging the excellent inbound marketing and data management tools within the platform.

The results

The entire site was delivered from scope to launch in eight weeks, launching successfully on 5th November 2020 – and was so well-received that the Lifecycle website project has been hailed as an example of best practice across the entire group for its clean, modern look and excellent user-friendly content.

We are delighted with our new website. With an updated design and user experience best practices at work, the Lifecycle story is told stronger than ever. Breckenridge did a brilliant job of keeping us all on track, driving the project forward and adding real value to the copy and the site in general.

Nicola Hughes, Marketing Manager, Lifecycle Software

Thanks for an amazing result with the new website. [The corporate team] has been totally blown away by the transformation.

Tony Garcia, Interim CEO, Lifecycle Software

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If you want to achieve your growth goals and look good doing it you could be ready to work with Breckenridge

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