More than anything, we want to find out what’s holding you back from achieving your business goals. We’d like to fully understand your current marketing strategy, the challenges your company is facing, and most importantly, determine what we can do to help.
Content Marketing, Design, Bespoke Web Development, SEO & PPC, Video
The Challenge
Target driven sales software business with a large marketing department that needed strategic and tactical support to hit ambitious lead and revenue goals.
Our task has been to assist in driving leads specifically through content, organic search and a warm lead nurturing campaign.
The Solution
We worked with the CMO and their team to set up and execute an inbound marketing approach, including planning and execution of content marketing, marketing automation and lead scoring.
Driving organic reach and leads has been managed by our search engine optimisation team working directly with the Digital Marketing Manager. Their remit has been to improve organic traffic but with a very sharp focus on conversion optimisation.
In addition our development team support these activities and have delivered a number of website improvements as well as website builds and large bespoke development projects.
The Results
A content lead marketing strategy that from a standing start has kept pace with lead generation goals in both the UK and US markets, and consistent improvement across the board on visibility metrics. Our SEO work in particular has resulted in strong branded search term presence from a situation in the past where competitors were extremely visible and help create an authoritative voice in a very crowded marketplace.
525k
Website visits in a year
355%
Increase in Blog Traffic
26%
Increase in Organic Traffic
338%
Increase in leads
I’d like to take this opportunity to thank you for everything you have done for us over the past few years, it has truly been a pleasure working with you on our content strategy.
