Hills Waste Solutions are experienced, waste management experts providing commercial waste management and waste disposal services to businesses in the South West. They are a successful division of The Hills Group which is a privately owned UK company, established in 1900.
The Challenge
Hills Waste Solutions recognised that it was time for a step change to grow the business beyond its traditional markets. They required a digital agency partner to support them with building a scalable and profitable marketing platform to enable this growth. Through a tender process Hills identified Breckenridge as their preferred partner to help them develop a new digital revenue stream which would present Hills services on a new website platform while providing online quoting, ordering and online payment for waste management services.
The Solution
Our first step was to develop and position Hills services within the waste market. We undertook market research, customer and stakeholder interviews, customer experience workshops as well as mystery online shopping to arrive at a strong customer value proposition and tailored messaging for each of the audiences identified.
To take the propositions to market we built a brand new, fully responsive HubSpot website and integrated this with a quote building tool and payment gateway. Using the HubSpot platform easily enables full marketing automation and email campaigns to support generating new leads and sales.
To promote the business to new markets Breckenridge have developed monthly campaigns with digital content creation to support targeted marketing campaigns and SEO improvements - supported by a well planned and maintained Google Adwords PPC account. Ongoing support for the Hills Hubspot CRM system is also provided.
The Results
Hills Waste Solutions continue to go from strength to strength.
We launched the website and quote tool in late 2021 and these are the stats to date:
