More than anything, we want to find out what’s holding you back from achieving your business goals. We’d like to fully understand your current marketing strategy, the challenges your company is facing, and most importantly, determine what we can do to help.
Almost 80% of marketers lack consistent content marketing strategies, yet over 70% of searchers want to learn about products and services through content and not traditional marketing.
The majority of the companies we work with are not happy with the content they have or don’t have, and are not sure how to best utilise this invaluable marketing strategy.
In short, content marketing is writing, creating and publishing content that is informative, helpful and answers questions, as a whole, it is not ‘salesy’, the goal is to give your audience information to help them organically convert into a lead.
This can come in many forms, each of which is as important the others, from lead captures on forms, to consistently blogging, to developing winning website copy.
Not just for generating leads, building trust and impacting customer loyalty, but also because it has become the new norm, and not having quality content reflects badly on your business.
Regardless of your industry, sector or size, there are countless examples from companies all around the world who are harnessing the power of content marketing, unlocking their company’s true marketing potential.
It helps you learn more about your customers and potential leads, you can see what people are interacting with, what is working and what isn’t. Having this kind of information is undeniably important to adapting, improving and developing your content.
It is highly likely that your competitors are already using it, and if they aren’t they will be! You want to prove that you are a forward thinking, on trend company who doesn’t just want to sell but wants to inform and educate, separating you from your competitors.
Creating quality content is a great way to establish your company as a thought leader, a trusted source of information in your industry and show your potential customers why you are the best at what you do.
At Breckenridge we are highly specialised in content marketing and utilise the core principles of the inbound marketing methodology, to create winning content which is heavily tailored to each client, maximising the reach, potential leads and closed deals.
We value our customer relationships and have worked with a number of our clients over many years; consider us an extension of your team, your goals are our goals, your success, is our success.
Want to see some of our success stories from our core industries? Check out these content and inbound marketing case studies:
Over our extended tenure of working with this well known Lead Generation software company, we devised, adapted and executed content marketing to propel our clients business forward.
The results of this work spoke for themselves, positioning our client as a thought leader and allowing them to educate both prospects and customers.