Why content marketing?

You already know how central the creation and marketing of content is to the lead generation process. What you may not have expected is how challenging it is to create B2B content that’s technical, tailored for each type of target persona, at each stage of the buyer’s journey, and promoted across a variety of different digital channels.

Content marketing is not always about selling, but rather about engaging with your audience to establish trust, raise brand awareness and influence their buying choice at a later stage. It’s a strategic process that involves some significant investment, but when done right, it can yield results that truly help your business to grow in a scalable way. With Breckenridge driving this process, you can focus on closing deals while we drive a content creation schedule aligned to what your buyer personas are really searching for.

What do we offer?

Pillar content

Pillar pages are long-form pieces of content on a core topic you want to rank for in search. Building a topic cluster of related content transforms how search engines rank it.

Blogs

Blogs are pages on your website that explore sub-topics you have expertise or authority on. Your blog provides readers with the opportunity to engage by commenting or sharing it with others.

Conversion paths

We can help build guided journeys for your potential customers to meet a particular conversion goal. Conversion paths can include multiple actions that guide the user to take action.

Lead nurturing

Lead nurturing is a process through which you cultivate leads through each stage of the buyer’s journey with content designed to keep your brand top of mind when they are ready to make a purchasing decision.

Email campaign

This planned set of emails is deployed with the goal of accomplishing a specific goal such as launching a new product or retaining existing customers.

Social media

We use strategy to turn your social media platforms into content-rich channels that engage with each audience group and build brand awareness.

Premium offers

If the goal is conversion, you need to offer your target audience a valuable piece of content that they would be willing to give up their details for - such as white papers, eBooks and webinars.

Content strategy

With our proven methods for developing content strategy, including a content calendar that helps you make the shift to become a recognised provider of user-led, on-demand content.

Start creating converting content

Need a plan for creating high-performing pillar pages? Download our pillar content strategy deck to get started. Find out more
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See our content work

With over 40 years of experience helping our clients in Hampshire and across the globe, we have plenty of success stories to share.

Click on the links below to see first-hand how our comprehensive content plans take our clients to the next level

PPC Case Study: Saving £40k for American Publisher | Breckenridge

PPC Case Study: Saving £40k for American Publisher | Breckenridge

Improving the effectiveness and efficiency of Digital Advertising

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Sealpac UK & Partners | Case Study | Breckenridge

Sealpac UK & Partners | Case Study | Breckenridge

Developing and supporting a pivot in marketing strategy supported by an all-new website

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Warner Goodman LLP

Warner Goodman LLP

Making a splash on the South Coast

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Ready to supercharge your inbound with PR?

Talk to our team