Your sales team are busy, your marketing team are working hard but the results aren’t coming, there must be a solution to align these two departments and get the results you want…
Sales Enablement services focus on working closely with your marketing team to ensure the leads they are bringing in are the best for the sales team. The end goal is to ensure that your sales team can sell more effectively, giving them more time to focus on their targets and less on the admin.
On top of this, add in the knowledge of the buyer and their context, you’ll have more leads, better conversations and easier closes. This will help bridge the gap between sales and marketing, improve your processes and boost your overall performance, in other words, a win-win.
We help our clients follow the inbound sales methodology. If leads are being generated by inbound marketing, and sharing knowledge through content, the inbound sales methodology is the only way to engage with those leads. Our services include helping clients:
Providing a structured sales process for sales teams and leaders
Creating visibility of forecasts and deals for management
Creating quality supporting assets for sales teams
Ensuring reps and leaders use technology to give greater efficiency and insight
Help marketing and sales teams to work together because it guarantees the best results
Saving sales reps time prospecting
Creating an overarching framework for a sales organisation
We’re not here to tell your staff how to sell, but we have a lot of experience in working with various sized departments to align sales and marketing more closely; using the data they are capturing about their leads to help everyone work more efficiently and effectively.
Utilising sales automation tools, clear processes and time saving technology are some of the keys to unlocking the full potential of your teams, leading to the empowerment of your sales department and helping smash those pesky targets.
We partnered with DR Solicitors to create a content marketing strategy that would establish the firm as a leading expert in healthcare law and generate highly relevant traffic and leads. This covered the full marketing to sales funnel from driving relevant traffic to following up on opportunities and ultimately opening more new matters.