Stannah is a family-owned UK, global company with over 150 years of history. We have been working with Stannah for a number of years now, using a wide variety of skills and services to maintain their high profile in the UK lift and escalator market.
Recent years have seen some huge changes across many sectors of the UK economy, both financially and technologically. Througout this Stannah have sought to continue their 150+ years’ success, adapting to these changes, adopting new technologies and seeing out new markets. Breckenridge have supported Stannah for many years, bringing to bear all of our skills across of the disciplines that we offer.
The full range of our services have been brought to bear, including: the design, development and maintenance of two websites (stannahlifts.co.uk and stannahhomelifts.co.uk); design and production of marketing and sales materials; ongoing PR and copy-writing services; advertising; organising exhibitions and creating exhibition stands; content creation and inbound strategisation; ongoing PPC and SEO strategy and implementation, and much more besides.
More specifically, 2017 saw Stannah celebrate its 150th anniversary and we were commissioned to develop a year-long campaign to celebrate this. Striking ‘old and new’ imagery was created and used throughout PR and advertising. This was very well received within the industry as a strong and very welcome ‘good news story’ and was readily picked up right across the trade publications.
Additionally, Breckenridge have for a number of years researched, written, designed and distributed StannahTalk, a bi-annual magazine created specifically for Stannah Stairlifts customers in the UK.
StannahTalk continues to be a great success for Stannah Stairlifts, who regularly receive positive and useful feedback, including insights into mobility concerns, plus feedback on their products and services.
Stannah’s brand awareness continues to grow, with website traffic and enquiries being particularly strong. The success of the 150 campaign helped to further underpin this and provided a strong platform for their ongoing marketing activities.