Stannah is a family-owned UK, global company with over 150 years of history. We have been working with Stannah for over 30 years, using a wide variety of skills and services to maintain their high profile in the UK lift and escalator market.
The Challenge
Recent years have seen some huge changes across many sectors of the UK economy, both financially and technologically. Throughout this Stannah have sought to continue their 150+ years’ success, adapting to these changes, adopting new technologies and seeking out new markets. Breckenridge have supported Stannah for many years, bringing all our expertise, skills and services together to realise their marketing plans and business strategy.
The Solution
We’ve done a lot in 30 years which includes: the design, development and maintenance of multiple websites; SEO strategy and implementation; design and production of marketing and sales materials; ongoing PR and copy-writing services; advertising and PPC; organising exhibitions and creating exhibition stands; content creation, inbound strategy, and much more besides.
2017 Highlight - Stannah celebrated its 150th anniversary and we developed a year-long campaign to celebrate. Striking ‘old and new’ creative was used throughout PR and advertising. This was very well received within the industry and was readily picked up right across trade publications.
2021 Highlight - Rigorous SEO activities from technical and performance audits to content audits with full implementation of recommendations to prepare for, achieve and sustain A ratings on Google's Core Vitals and a sustained improvement in keyword visibility.
2022 Highlight - With a wider business adoption of the HubSpot platform across marketing and sales, we supported system audits in preparation for growth as well as implementation support through to increased use of automation.
The Results
The success of the 150 campaign helped to further build Stannah’s brand awareness and since then we have constantly pushed for YoY improvements, seeing steady website traffic and enquiries growth. The stats below relate to 2021.
