More than anything, we want to find out what’s holding you back from achieving your business goals. We’d like to fully understand your current marketing strategy, the challenges your company is facing, and most importantly, determine what we can do to help.
Inbound Strategy, Design, Web Development, PR, SEO & PPC, Photography, Video
Stannah is a family-owned UK, global company with over 150 years of history. We have been working with Stannah for over 25 years, using a wide variety of skills and services to maintain their high profile in the UK lift and escalator market.
The Challenge
Recent years have seen some huge changes across many sectors of the UK economy, both financially and technologically. Througout this Stannah have sought to continue their 150+ years’ success, adapting to these changes, adopting new technologies and seeing out new markets. Breckenridge have supported Stannah for many years, bringing to bear all of our skills across all of the disciplines that we offer.
The Solution
The full range of our services have been brought to bear, including: the design, development and maintenance of two websites (stannahlifts.co.uk and stannahhomelifts.co.uk); design and production of marketing and sales materials; ongoing PR and copy-writing services; advertising; organising exhibitions and creating exhibition stands; content creation and inbound strategisation; ongoing PPC and SEO strategy and implementation, and much more besides.
More specifically, 2017 saw Stannah celebrate its 150th anniversary and we were commissioned to develop a year-long campaign to celebrate this. Striking ‘old and new’ imagery was created and used throughout PR and advertising. This was very well received within the industry as a strong and very welcome ‘good news story’ and was readily picked up right across the trade publications.
Additionally, Breckenridge have for a number of years researched, written, designed and distributed StannahTalk, a bi-annual magazine created specifically for Stannah Stairlifts customers in the UK.
The Results
StannahTalk continues to be a great success for Stannah Stairlifts, who regularly receive positive and useful feedback, including insights into mobility concerns, plus feedback on their products and services.
Stannah’s brand awareness continues to grow, with website traffic and enquiries being particularly strong. The success of the 150 campaign helped to further underpin this and provided a strong platform for their ongoing marketing activities.
45.32%
Increase in organic traffic
57%
Increase in Organic Contacts
51%
Increase in Phone Calls
126%
Increase in Adwords CTR
It is a genuine pleasure to work with the team at Breckenridge. They act as an extension of our department assisting us across the board with our marketing strategy and execution. We have a strong, long standing relationship between the companies, having worked together for over two decades.
