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Topics: Inbound Marketing

Did you zoom triumphantly into 2020 with all digital marketing goals achieved?

Or did you cruise in more slowly, feeling that things could have gone better?

If the latter, now’s the time to learn from experience—to grease those wheels and make this marketing year the best yet.

And it’s not too late!

Intense and stressful, the world of sales and marketing centres around targets and results. So a strong, well thought through inbound marketing strategy will be your make or break activity for 2020.

How do you kickstart this digital blueprint?

Simple! By analysing last year’s performance. By identifying what worked and what didn’t. These insights and understandings will help you focus on developing the weak-spots so that you can seize this year’s prospects and have a marketing year to be proud of.

Ask and answer these important questions...

What did you learn in 2019?

Be objective. Take the big view. On a scale of 1—10, how do you rate 2019? What would you say about it in a review ? Highlight a minimum of three learning points that need attention and action.

Did you spot any trends?

The digital world is dynamic —an evolving mix of communications and technology. Being able to pinpoint buyer trends and behaviours is vital to the success of your strategy.

Self-insight is an equally important skill. It allows you to identify your own trends—in your actions, reactions and the results these generated—or didn’t. Look for patterns—pull them apart and learn from them.

What worked, what didn’t—and WHY?

If everything went well—fantastic! What did you do to make this happen? Are there any tweaks to bring in even better results? Give the same treatment to the areas that didn’t work so well. Was it over-forecasting or bad timing? Or something else altogether.

Review your content and resources. Did they measure up? Be thorough. Get to the root of the problem and be in a position to make the changes that will deliver better results.

What needs to be done differently?

Ah, the benefit of hindsight... Can you see what you would change this time around? And where?  Everyone makes mistakes. Successful people are the ones who learn from them and make the changes. Winkle out your failures and work out how to do things better.

Are there obvious areas for growth?

Isolate the prime growth areas and plot how to make the most of them. Set SMART goals. Specific, Measurable, Achievable, Realistic, Timely. Make sure they have their roots in numbers.


Read through our blogs for guidance on how to make 2020 your best-ever marketing year. And don’t miss our next blog on setting powerful goals and how this will support your marketing success. Or...
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We’re a HubSpot Gold Agency and Google Partner.

This means we are experts in all the tools and tactics of inbound marketing. These include  email marketing, social media marketing, branding, websites, content, PR, SEO, PPC, sales enablement and growth strategies.

All designed to ramp up your Return on Investment (ROI).