When it comes to brand communications, online customer service in social media can be your best buddy or your worst nightmare. No other marketing channel offers such instant communication—a dazzling new level of client/customer synergy that can work for or against you.
Read moreHow active are the leaders on their company’s social media accounts? Many are usually too busy and it falls to the comms team. Is this you? It shouldn’t be as top-level social engagement can impact business results big time.
Read moreSocial media metrics have a reputation for being baffling and time-hungry, but this doesn’t have to be the case. Here are five pointers to help you to understand and use social media metrics—vital for writing your social media marketing report and proving that your strategy is working.
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Just like free drinks at a networking event, January dried up fast! So how's your digital marketing strategy? Do you have one? Here are a few pointers why you must raise a brimming inbound glass to power you through this year and into the next.
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Prophetic words from Gary Vaynerchuk— a major media, communications and marketing influencer who's switched on to social media’s importance in the future of digital marketing.
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Social media is a powerful marketing tool and integral to your digital marketing campaign—so make sure you give it the planning it needs to generate best results.
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No doubt about it—hashtags extend your Tweet-reach, encourage engagement and help you muscle up in your audience’s eyes. But, if those hashtags aren’t on point, they can weaken your Twitterings.
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When it comes to shining online, does social media affect search rankings? Depends. Why? Because Google guards its algorithms fiercely and is elusive when it comes to social linkbacks as a ranking influence. However, evidence indicates that social metrics impact SEO in a subtle way.
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Bold but true: copywriting underpins every function in a multi-disciplinary marketing agency—ignore it to your detriment.
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A lot of businesses don’t give social media the credit it deserves; they seem to push it to the back of the ‘to do’ list and upload content without any real thought behind it.
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If you are looking for digital marketing support and direction, make sure you source a boffin proficient in all platforms!
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When looking to grow your Instagram page it can often feel like a very high mountain to climb and you can sometimes feel that you’re never destined to reach the many thousands of followers that some Instagram accounts have already accumulated. I’m going to give you 7 handy tips on how you can go about changing this.
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We live in a world which is heavily dependent on Social media now and Instagram is one of the biggest photo sharing platforms in the world, so why would businesses not want to take advantage of this?
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Social media plays a crucial role in today’s modern day living, it acts as an important tool for people to stay up to date with what is going on in the world and has become a fundamental source of customer communication for companies.
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There are many free tools out there like Buffer, Hootsuite and Tweetdeck to help you manage your social media accounts from one platform, but our favourite paid platform is HubSpot for its convenience, ease of use and the fact that it handles everything from blogging to email, to landing pages all in one place. Anyway, we digress...
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Social media and inbound marketing go together like hand in glove. The major social channels for inbound are Facebook, Twitter, LinkedIn, YouTube and Instagram. This post will focus on the third most popular of these platforms; LinkedIn — with its 100 million monthly active users and its professional focus, lends itself perfectly to B2B inbound marketing.
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When it comes to reach and online presence, social media is king. Social platforms, such as Twitter, Facebook and LinkedIn, are a key component of any inbound marketing strategy. You can use them to share content, attract new visitors to your website, network and engage with relevant people and build a community of fans that will keep coming back to you.
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In their 2015 report Socialising your CEO: From Marginal to Mainstream, PR company Weber Shandwick found that eight in 10 CEOs (80%) are now engaged online and via social media, compared with just 36% in 2010. As more CEOs join the Twittersphere, it’s vital to learn how to best use the platform to make a splash and blow the competition out of the water.
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As a busy marketer who constantly has to battle time and campaigns the question of automating your social media updates is probably a possibility that has crossed your mind more than once. But what are the benefits and what are the disadvantages of going the automation route? Will choosing to schedule your social media work for you or will it have a negative impact on your particular line of business? There are strong arguments for both, but the bottom line is that you should choose what works for you.
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Recent research revealed that online users spend one in every five minutes on the internet on social media. That’s an opportunity for lead generation that no marketer can ignore. New social media platforms pop up all the time, but how is a busy marketing manager to know which one to utilise and which not? The key is firstly to identify which platforms your clients (and potential clients) frequent and secondly, to understand why they have chosen that particular platform. The answers to those fundamental questions will give you, as a marketer, crucial insight into the people who make up your client base. With time always being any marketer’s toughest challenge, focus on playing smart and be selective. Start conversations with your buyer personas in the right places.
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