Public relations does what it says on the tin: builds your relationship with your public. It influences your brand reputation and how it impacts your audience—your customers, clients, suppliers, staff, stakeholders, journalists and regulators.
Read moreWhen it comes to meaning you MUST punctuate correctly. It clarifies intent so that your readers/clients/customers get the right end of the ice pick.
Read morePrologue Thanks to digital marketing, the subtle art of Inbound Public Relations is rubbing shoulders with its showier, noisier, more results-obvious marketing best sellers such as advertising, digital and social media.
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When it comes to electronic commerce, converting browsing customers into paying customers owes much to words and the power of persuasion. So it pays to invest in influential copywriting – a potent, economical tool that will drive your readers to engage with your content and click your calls-to-action, increasing leads and whamming-up your conversion rates.
Read moreAs PR practitioners, we are often asked what the real value of PR is. Now, I don’t proclaim to be a mind-reader (probably far from it), but at this precise second, I bet I can guess exactly what you are thinking…
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Marketing automation has injected a hefty zap of ZING into the time-worn process of pushing out news to harried press pros. OK, it never hurts to have a great story, a new way of looking at something, and a good old-fashioned scoop will always have legs – and press releases still have to be written.
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