So, what’s your Big Fat Hairy Sales Goal for 2020? More successful in some way? Improved financial security? Further up the career ladder? Whatever your BFHG(s) may be, putting digital marketing staging posts in place is a surefire way to keep you on course.
Read moreEmail still reigns when it comes to digital marketing—so it’s imperative that you exploit this powerful tool to reap the most from your inbound campaigns.
Read moreListen up to outbound marketing—it’s a ballsy co-mover when it comes to slicing leads along your sales funnel...
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Now that GDPR has us firmly gripped, what better time to brush up on the legalities of Marketing and Advertising -- to avoid being handpicked by the long arm of the law…
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How do you score on our Search Engine Marketing tick list?
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First we all rode the traditional, well-charted current of outbound marketing; now we have new-wave inbound marketing crackling in, shaking us up and making us do things differently. That's a lot of currents to decipher. The trick is interfusion – the joining or mixing (two or more things) together.
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I’m a Londoner, born and bred and I’ve spent 10 years working in London PR agencies. I loved my time in London, but the 2.5-hour commute and rising rental market were getting on my nerves, so, four weeks ago, I moved to Southampton.
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We’ve almost reached the halfway mark of 2016, the perfect opportunity to review your marketing plan and performance. A half year review will see you dissecting your strategy so far, and making better marketing decisions for the second half of the year.
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We’re leaving winter behind and entering the spring months, so what better time for a review of how the year is going so far? The end of a quarter is also a new beginning, and the chance to start afresh with an updated set of opportunities and goals for the next three months. After all, Fast Company has reported that 90-day goals are better than annual ones.
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Creating remarkable content is a struggle in itself. SEO guru Rand Fashkin calls it "10X content", because remarkable content is 10 times better than anything else that can be found in the search engine results.
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If you are looking for a marketing agency that works, look beneath the bonnet – check core values and drill down for evidence to substantiate claims. Do your homework: ask questions, make phone calls, send emails, gumshoe your way across the internet.
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In a perfect world the marketing team will generate leads, those leads are nurtured and then subsequently handed over to the sales team to convert into customers. Sounds easy, doesn’t it? As a business owner, who is closely involved in every step of this process, you know that you need a clear cut strategy that is effective in order to convert those leads into actual buyers.
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Steering the sales team, developing marketing campaigns and reporting on sales revenue is a balancing act for any marketer. You have to stay on top of your game and quickly determine what's working and what isn’t to be able to adapt or change your marketing strategy.
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What is Smarketing and why is it so important? Sales + Marketing = Smarketing. In a nutshell, it is about aligning the Sales and Marketing teams around the same personas and goals in order to increase revenue. As a marketer who has time constraints and pressure to keep up with marketing trends and show ROI - Smarketing makes sense and should be the next step in your marketing strategy.
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Are you the business owner who is running the day-to-day operations of your business, servicing your clients, and taking care of a million other tasks all in a day’s work? Have you heard of the power of content marketing but feel that you do not have the time or budget to invest in creating good, valuable content for internet and social media marketing? Then read on. You can produce good, valuable content and expand your business’s presence on the internet and social media platforms without it costing you too much time or eating into your budget. How, you might ask? The answer is surprisingly simple and very cost effective: you already have good content – your company story. Your business’s story is not just its history; it’s also its present-day happenings. These day-to-day activities may seem ordinary to you, but they're bound to be of interest to your audience out there, who you'd like to attract and convert into leads and clients.
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