More than anything, we want to find out what’s holding you back from achieving your business goals. We’d like to fully understand your current marketing strategy, the challenges your company is facing, and most importantly, determine what we can do to help.
Topics: Inbound Marketing
Face-to-face communication has gone to the wall, along with multiple marketing platforms such as live events and conferences.
Bad news, especially if you’re a B2B company that relies heavily on forging customer relationships on the networking rounds of trade shows and exhibitions.
If you’re a smaller business, you have probably seen your new customer-getting tactics cut short—your reputation not the magnet it once was and no more word-of-mouth referrals.
If you’re a larger company, you may have faced abandoned events and lost all the man hours and money spent on preparing for them.
Forward-thinking insurance and elastic cancellation policies may protect you to some extent, and may even leave you with some marketing budget to use wisely.
Having a sound inbound marketing strategy helps and agile businesses are embracing its many tools and tactics, from influencer marketing, social marketing, email marketing and content marketing to SEO and PPC.
If you have been dragging your heels when it comes to digital marketing, now’s the time to adapt, skill up and seize the opportunities in your marketplace.
No more face-to-face relationship building and business getting? Then diversify into digital channels that do the job just as well, if not better—organise virtual meetings, shake virtual hands, get busy on social media with your own profile and interactions with existing and potential customers.
Breckenridge MD, Ross Breckenridge comments:
“Breckenridge is a HubSpot Inbound Marketing Platinum Partner so ramping up our digital marketing to combat Covid came naturally. We encourage and help our clients focus on digital channels, working on their websites, creating new websites, working e-commerce channels and building social media presence to reach new and existing audiences.
“We embrace remote working and encourage our clients to do the same and it’s really paid off. As marketers, we now have more time to develop our digital strategies to attract, track and convert leads online. New business is out there still, you just have to net it virtually.”
Sam Hemphill, Client Services/New Business Account Manager, comments:
“There’s no need to lose networking opportunities as these happen online now. For example, we still hold regular SolentHUGs (HubSpot User Groups) but do it all online—virtual 3D meetups, guest speakers, everyone has a say. A great networking event for regional business owners and marketers.
“Why not see it in action? Sign up for the next HUG in November. It’s free and you’ll learn inbound marketing tips and tricks that will encourage you to make digital marketing part of your long-term marketing strategy.”
Many of our clients are investing in their social media presence. They might have flirted with it before Covid but now they realise its true potential and are making it integral to their marketing strategy.
They now realise how working with Breckenridge helps them get the most out of all the digital marketing channels available—more targeted campaigns, more customers, increased ROI, brand awareness, reputation and business growth.
Covid isn’t going away quickly, that’s for sure, but inbound marketing helps to replace those opportunities you lost when social distancing and staying indoors became the new normal.
Not only is it time to onboard digital marketing to keep your business afloat, but also to see its long-term value when the world regains an even keel. It tests your agility and resilience and will make you stronger, whatever life throws at your business.