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More than anything, we want to find out what’s holding you back from achieving your business goals. We’d like to fully understand your current marketing strategy, the challenges your company is facing, and most importantly, determine what we can do to help.

Inbound Marketing: 5 Trends to Master in 2016 [Infographic]

One of the topics we talked about at our What’s the future in Digital Marketing event last September was the trendiest inbound marketing moves in 2016. One of the questions asked of our panel was what do we, as inbound marketers, need to stay on top of and incorporate into our strategies for this year?

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8 invaluable tips for writing better marketing emails

Email marketing nurtures leads and creates customers, and is on the rise even in the age of social media and content marketing.

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5 steps to creating flawless monthly inbound marketing reports [Free eBook]

Did you kick off 2016 with all the best intentions for implementing an inbound marketing strategy, setting SMART goals and (more importantly) achieving them? The next step is finding ways to monitor your progress against these targets throughout the year.

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Facebook Instant Articles Haven't Killed Your Website

The following blog post is in response to an article posted by Brand Republic on 20th Jan 2016, titled "Welcome to 2016. Facebook just killed your website forever": http://www.brandrepublic.com/article/1380040/welcome-2016-facebook-just-killed-website-forever

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4 steps to planning your inbound marketing budget [Free Budget Planner]

More and more companies are waking up to the need to invest more into their digital marketing; 77% of companies planned to increase their digital marketing budget in 2015, up from 71% in 2014 according to Econsultancy’s Marketing Budgets 2015 Report.

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Proving the value of inbound marketing to your CEO, CFO and sales team [Free Reporting Template]

Reporting the results of your inbound marketing efforts to your boss and sales team is no easy feat. The KPIs you normally use to measure your success, such as reach or website visits, probably aren’t the same as the ones they care most about. They need to see the direct impact of your marketing activity on their bottom line ROI.

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5 realistic New Year's resolutions for inbound marketers

The start of a new year is the ideal time to consider and set your inbound marketing goals for 2016. Setting your objectives means initially reflecting on your performance with each channel in 2015 and then deciding what you want to achieve over the next 12 months.

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5 Google products that will boost your inbound marketing efforts

Inbound marketing efforts would be meaningless without the biggest inbound discovery tool of them all. With over 3.5 billion queries performed via its search engine every day, Google is king when it comes to attracting visitors to your website and content.

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4 reasons every marketer should unite PPC, SEO and content

Creating remarkable content is a struggle in itself. SEO guru Rand Fashkin calls it "10X content", because remarkable content is 10 times better than anything else that can be found in the search engine results.

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PPC and AdWords myths debunked

For all the years it has been around, PPC advertising is still a mysterious area with many myths and misconceptions surrounding it. Since it’s such a powerful tool when it comes to increasing traffic to your website, remarketing previous visitors and promoting your content, it’s time to set the record straight.

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Which Marketing Agency? Customer retention helps solve the puzzle

If you are looking for a marketing agency that works, look beneath the bonnet – check core values and drill down for evidence to substantiate claims. Do your homework: ask questions, make phone calls, send emails, gumshoe your way across the internet.

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5 steps to planning your 2016 inbound marketing strategy

It doesn’t matter whether 2016 is your first year of inbound marketing or you’re simply ready to step up last year’s game to improve your results. The first step towards success is perfect planning.

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How to run a winning PPC campaign this holiday sales season

The holidays are coming, but will customers be coming to you? The Thanksgiving and Christmas season is nearly upon us, so it’s the ideal time to get your PPC campaigns ready for the inevitable festive rush.

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5 digital and inbound marketing trends to master in 2016

Digital and inbound marketing is an ever-changing, always evolving space. As you gear up for an incredible 2016, it's vital to plan around the latest trends. 

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Our first What's the Future conference hits the spot for local marketers

Last Wednesday we hosted the first 'What's the Future' conference for marketers in the Solent area. For this inaugural event focusing on digital marketing, we invited Google and Hubspot to present alongside bandv's own Ross Breckenridge and Shawn Harding.

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Click through rates - the heartbeat of email marketing

Of all the metrics that can measure the success of your email campaign, the click-through rate is by far the most telling. But how does one achieve a decent click through-rate? The answer is: segmentation.

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Treat a sales lead like a person not a lead

In a perfect world the marketing team will generate leads, those leads are nurtured and then subsequently handed over to the sales team to convert the leads into customers. Sounds easy, doesn’t it? As a business owner, who is closely involved in every step of this process, you know that you need a clear cut strategy that is effective in order to convert those leads into actual buyers.

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FutureComms15 felt like dipping in to a bag of allsorts

Yesterday I attended Future Comms 15, hosted by MyNewsDesk, looking at the future for PR and communications. I was eager and intrigued to see where the thought leaders in my profession thought the industry was going. I’m always keen to learn and expand my own perspective.

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Content is the most critical component of your inbound campaign

After reading this post you might find it necessary to change your job title to Publishing Manager. This is not an exaggeration. Consumers and buyers seek information and, as a marketer, it is your job to provide it.  This means creating relevant content of a high quality and lots of it.

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Cover blown! How bandv boosts business for Stannah Stairlifts

What a bashful bunch we are at bandv - lights under bushels and all that. But, once in a while, our cover gets blown. Point in question: StannahTalk, the magazine of Stannah Stairlifts, researched, written, designed and produced by team bandv, read by 1000s, and a resounding success story.

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SEJ Summit London - Three Takeaways

In November last year, Searchmetrics and Search Engine Journal announced that they were teaming up to provide a series of digital marketing conferences across six US cities, with an additional date in London. In my experience, many conferences provide far too much information that it's easy to lose what the important takeaways are. The SEJ Summit tackled this head-on by focusing each presentation on three impactful and actionable points.

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Mobilegeddon • What it means for your business

The world's largest search engine has been seeing a consistent year on year increase in people searching online via their mobile phones. We are almost at the tipping point where the volume of mobile searches will consistently beat searches on computers or laptops.  Make sure you’re in Google’s good books with a mobile friendly website The world's largest search engine has been seeing a consistent year on year increase in people searching online via their mobile phones. We are almost at the tipping point where the volume of mobile searches will consistently beat searches on computers or laptops.  To help mobile users find what they are looking for on the web, Google will give a very large ranking boost to "mobile-friendly" websites on Tuesday 21st April 2015. 

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New website has Titchfield Dental Health smiling!

bandv have just launched a brand new website for Titchfield Dental Health which has brought a fresh new look to their online presence.

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New inbound marketing flight path for Wren Building Contractors

Look what landed at bandv in March this year - Wren Building Contractors Limited. This thriving local business was keen to maximize its industry presence and marketing potential with a whole new look. Recommended by a contact in the construction industy, Wren consulted bandv...

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Jingle bells! StannahTalk is coming to town (and country)

It's here -- the winter issue of StannahTalk: 23 pages of light relief to help Stannah stairlift users survive the seasonal scrum... This festive 'amuse-bouche' is thudding onto doormats throughout the UK. Free to Stannah stairlift users, it's geared to inform and entertain. Judging by the feedback from previous issues, it'll go down a treat!

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What is Lead Scoring? We Give You The Lowdown.

Finally the dreadful days of cold contacting leads that do not want to hear your sales pitch are over (insert cheering from sales reps from around the world here!). Instead of being the cause of frustration for possible prospects (and themselves) the sales team can now work with warm or, even better, hot leads.

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7 Tips to Maximise Your Content Marketing Campaign

You know that your company website needs fresh and engaging content. As a marketer, you will need to deliver content that will stand out above the rest in order to grab (and keep) your audience’s attention. But with so much content creation and social media traffic happening on the web, how will you expand your online presence with your content on a tight budget and limited time? Here are 7 tips to assist you with mastering the skill of fast, effective and inexpensive content delivery... and turn you into a content ninja!

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Copywriting counts - it pays to chews carefully...

Why? Because bloopers are bad for your brand – your sales. Whether you believe English to be evolving or devolving, spelling and grammar matter when it comes to credibility and making your marketing work.

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10 Marketing Key Performance Indicators (KPIs)

Steering the sales team, developing marketing campaigns and reporting on sales revenue is a balancing act for any marketer. You have to stay on top of your game and quickly determine what's working and what isn’t to be able to adapt or change your marketing strategy.

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How Email Marketing Nurtures Leads and Creates Customers

So you’ve invested in awesome content and transformed your company website into a lead generating machine - and you've most likely already celebrated your first genuine lead off your website. It’s a win and an exciting time for your company. The pressure is on to take your leads through the marketing process until they are sales-ready. Aligning the Sales and Marketing teams around the same goals and buyer personain order to increase  As a marketer, you know that having gained more leads is huge step in the right direction, but that it’s not enough and won’t, by default, mean more sales. You now have the job to nurture those prospects and prime them for the sales team. What is the best, proven and cost-effective means to achieve this? The answer is simple and probably right at your fingertips: email.

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The importance of buyer personas in your marketing strategy

Do you have a buyer persona? Are you using it effectively?

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Progress – how to shine online…

Marketing automation has injected a hefty zap of ZING into the time-worn process of pushing out news to harried press pros. OK, it never hurts to have a great story, a new way of looking at something, and a good old-fashioned scoop will always have legs – and press releases still have to be written.

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Automated social media updates - good or bad?

As a busy marketer who constantly has to battle time and campaigns the question of automating your social media updates is probably a possibility that has crossed your mind more than once. But what are the benefits and what are the disadvantages of going the automation route? Will choosing to schedule your social media work for you or will it have a negative impact on your particular line of business? There are strong arguments for both, but the bottom line is that you should choose what works for you.

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Smarketing: How Sales and Marketing align to achieve better results

What is Smarketing and why is it so important? Sales + Marketing = Smarketing. In a nutshell, it is about aligning the Sales and Marketing teams around the same personas and goals in order to increase revenue. As a marketer who has time constraints and pressure to keep up with marketing trends and show ROI - Smarketing makes sense and should be the next step in your marketing strategy.

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Kicking off a new season for Kick4Life FC

bandv launch a brand new site for Kick4Life FC – the world's first football club exclusively dedicated to social change

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The critical issue of measuring your marketing activities

Justifying your marketing spend and determining the ROI (return on investment) for major sales campaigns are obstacles every marketer faces at one point or another. Without enough data and an adequate means of interpreting and reporting on what the numbers mean, it’s near impossible to make smart, informed decisions as to what will improve your bottom line. The good news is that marketing can indeed be measured. By making sense of the marketing-sales cycle, you can identify what worked (and what didn’t) and adapt your plans accordingly. This is called closed-loop marketing. And by equipping yourself with the right tools, you can efficiently (and confidently) justify and report on your marketing strategies.

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Your company story: an effective content marketing strategy

Are you the business owner who is running the day-to-day operations of your business, servicing your clients, and taking care of a million other tasks all in a day’s work? Have you heard of the power of content marketing but feel that you do not have the time or budget to invest in creating good, valuable content for internet and social media marketing? Then read on. You can produce good, valuable content and expand your business’s presence on the internet and social media platforms without it costing you too much time or eating into your budget. How, you might ask? The answer is surprisingly simple and very cost effective: you already have good content – your company story. Your business’s story is not just its history; it’s also its present-day happenings. These day-to-day activities may seem ordinary to you, but they're bound to be of interest to your audience out there, who you'd like to attract and convert into leads and clients.

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Top 5 Social Media Platforms for Inbound Marketers

Recent research revealed that online users spend one in every five minutes on the internet on social media. That’s an opportunity for lead generation that no marketer can ignore. New social media platforms pop up all the time, but how is a busy marketing manager to know which one to utilise and which not? The key is firstly to identify which platforms your clients (and potential clients) frequent and secondly, to understand why they have chosen that particular platform. The answers to those fundamental questions will give you, as a marketer, crucial insight into the people who make up your client base. With time always being any marketer’s toughest challenge, focus on playing smart and be selective. Start conversations with your buyer personas in the right places.

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Generating leads from your company website. No Superpowers required.

Three words trump all others in the marketing arena: Generate. More. Leads.

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Inbound Marketing: The What, How and Why questions answered

What is Inbound Marketing? Inbound Marketing (IM) is a term coined by Hubspot, Inc., a US-based Tech Company, and it describes the strategies, processes and tactics a company can use to attract their ideal clients by delighting strangers, converting them from leads to clients, nurturing existing clients and keeping them happy. As an online marketing strategy, it is based on a four-step action process specifically sequenced to generate leads and clients by means of content creation and other "customer delight" methods.

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