Topics: Inbound Marketing
“I have helped agencies grow for over 15 years. In 2004, I co-founded The Wow Company, an accounting firm that specialises in helping agencies grow profitably and sustainably. I then set up The Agency Collective in 2013, the UK’s largest community of agency owners.
"I also run BenchPress, now the biggest benchmarking study for UK agencies. I see first-hand what the top-performing agencies do differently and will be sharing these insights in my talk, including the one thing that separates those that build high-performance agencies from those that just tick along.”
Peter’s company, The Wow Company, features in The UK’s Best Accountancy Practices by Steve Pipe, a much-praised and respected book about excellence in the accountancy profession.
It contains dozens of case studies revealing exactly what the best independent accountancy practices have done in the last few years, and are still doing today, to generate substantially better results for their clients, their communities and themselves.
“I’ve been doing this for 15 years, but it feels like I’ve just started. It’s a never-ending quest, and I enjoy adapting to the changes, what’s required and where this takes me. The future’s full of possibilities—a long list of maybes more than musts; whatever will help fulfil our mission of empowering people to build beautiful businesses. It’s all about the journey, not the destination.”
Peter is a fitness buff and is often in the gym. He has a history of running and swimming that has seen him complete the London Marathon, swim the Solent and, as a member of the Outdoor Swimming Society, plunge into unusual places—some beautiful, some not.
“Swimming 10km down Devon’s River Dart was a stunning challenge, although it was a little cooler than the swimming I did in the Maldives a few years ago. Having swum with blacktip reef sharks, I now prefer to wallow in waters where I am top of the food chain. They’re over five-feet long and generally not a threat to people, but I’d rather not be the first person to be eaten by one!”
“Love it! Such a great opportunity to take time out of the day/office, to learn new things, to meet new people, to inspire and be inspired. I look forward to meeting everyone and giving them the benefit of my experience and, hopefully, helping them along the path to growing an exceptional business.”
Meet Peter Czapp at the Solent HUG, Dancing Man Brewery, Southampton, June 19—for expert inbound marketing advice (and beer!).
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