So, what’s your Big Fat Hairy Sales Goal for 2020?

More successful in some way?

Improved financial security?

Further up the career ladder?

Whatever your BFHG(s) may be, putting digital marketing staging posts in place is a surefire way to keep you on course.

Vision, focus, markers and goals form a sales strategy that generates the energy, drive and determination needed to achieve.

Write everything down. Have a mantra: “I’ve got this.”

Stand in front of a mirror and look yourself in the eye. Say it and believe it. Be proud of your ambitions—live and breathe them on a daily basis.

Clear goals are your roadmap. They will guide your actions and steer you straight to your destination.

By breaking down your journey into bite-size chunks, you’ll keep your motivation levels bubbling. Week by week, month by month, you will see realtime progress and this will further power your momentum.

SMART goals—Specific-Measurable-Attainable-Relevant-Timely— are a good way forward. Add these to your experience and you have a very clear road map indeed.

There is much you can use from 2019. Whatever your priority—leads, revenue, deals, etc.—you can plunder your experience and use it to make up for lost time.

So, before getting to grips with your 2020 goals, look back over 2019. Analyse the facts, figures, trends and patterns. Take your insights and use them to plan for 2020.

Ask yourself...

What did you deliver in 2019?

Gather the data, week by week, month by month—these numbers never lie and will tell you how you did.

How do these figures measure up against your original target?

Compare the real-time results with your original goal—again, week by week, month on month. No room for hiding here! Be objective and see what jumps out at you.

What is the data telling you?

Look at the trends. Were your goals reflected in reality? Were they sound in the first place? What else was instrumental in your success?

With all the evidence before you, what can you learn from your 2019 goals and where they fell short. Importantly, is there anything you would change this time round?

With all your soul-searching homework behind you, now’s the time to get the paper and pen out (or open up a Word doc!) and plan for 2020. Use your hard-won knowledge to improve your performance in 2020.

And it’s not too late!



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