Topics: Inbound Marketing
The internet, websites and social media platforms have changed the marketing landscape. And continue to change it. Rapidly.
The growth of the World Wide Web and social media platforms has altered the way people do business. How they source products and/or services.
So, whether you're a B2B or a B2C, you have to be in top digital form if you want to hit your sales targets. Pump your ROI. Max your business clout.
Digital tools integrate seamlessly with everyday processes. And IT now plays a vital role in marketing. So, having the right digital marketing tools ensures you profit from the rise of online customer channels.
As marketing technology develops, so do job roles to meet the changing landscape.
For example: Chief Marketing Technology Officer (CTO) and Chief Information Officer (CIO). All of them are active in aligning marketing technology with business targets. They also act as an interface with IT teams, and evaluating and choosing technology providers.
Make no mistake traditional marketing still has a valuable role. There are times when there’s nothing better than face-to-face communication and good, old-style ways of building relationships.
However, technology has given us even more tools to add to our marketing arsenal. Onboard the right ones for your business and they will make every stage of your sales process stronger and way more effective.
Also, as head honcho in charge of strategy and direction, it’s up to you that your teams have all the tools they need to achieve. The resources that will make a trackable difference. That will save time and give you the best return of investment
But there are so many tools and all changing so quickly, that it can be hard to work out which are right for your business. Those that will integrate best and benefit your operation the most.
First up, consider:
—What are your top-level business goals?
—What are your short and long term objectives?
—What do your teams need to achieve?
—How will they go about this?
—Do you need to reach more customers?
—Generate more leads?
—Close more deals?
Nail these and you’re on target to getting the results you want. You will be able to focus on the digital tools that are made to fulfil these tasks.
Many heads are better than one, so don’t forget to consult your team members. They may have experience of tools that you know nothing about.
When you consider the tools available, also consider your decision-making process.
Don’t waste time and effort comparing tools that do not bear comparison. Identify those that can be compared and then you can make an informed decision.
Once you have the kit that fits, work out how long you will trial it and what measurable benchmarks will determine its suitability and success.
Again, ask your teams for their input as they are the ones who will be using it/them.
Allow a reasonable timescale and factor in your teams’ input.
Once you have made your well-researched decision, it’s time to integrate your digikit—to commit wholeheartedly to its deployment.
Arrange team training. Put a support system in place. If they are fully wired into your investment, they will pull together to get the most out of it.
Congratulations! You are fit for digital business.
If you would value the support of a HubSpot Platinum inbound marketing agency behind you. We are a one of just 22 agencies in the UK offering you this service.
