Bold but true: copywriting underpins every function in a multi-disciplinary marketing agency—ignore it to your detriment.
;) Copywriting empowers graphic design
Because it’s the meat on the bones. Good-looking website + lousy writing? Nix. Who’s going to read that? So-so-looking website + smart copy? Darn sight more likely to get readers and response.
;) Copywriting empowers digital marketing
Because Google rewards websites that lure, hook and drive their demographic to respond—to click those calls to action. It’s called quality content—the province of the copywriter (with a nod to SEO/PPC, naturally).
;) Copywriting empowers social media
Because bait copy must be beautifully crafted for those virtual nets to haul in a bumper catch. No such thing as online overfishing, so full marks for your green credentials too.
;) Copywriting empowers blogging
Because content reigns and blogs are a top tool when it comes to temptation: building brand awareness, showing you know your onions and populating your email database. This requires more than a blog-savvy writer. It requires a blog-savvy copywriter skilled in the digital tools and tactics of persuasion, branding and advertising.
;) Copywriting empowers public relations
Because, once again, source copy is the wellspring of effective marketing. Without it, publicity flounders.
A synonym for Omniarch? How about God? Copywriting is God. Yes, that’ll do nicely.
Exaggeration? Not a bit of it. If you haven’t got an inhouse copywriter, then it’s high time you got this all-powerful, all-knowing being on your side.
And it doesn’t hurt if this being works for a marketing agency that is a Google Premier Partner, a HubSpot Gold Partner, a regular presence at international HubSpot conferences, a big noise on the regional marketing scene (WTF and HUGs)—attending and organising big digital events—and fast becoming a thought-leader in its field.
Contact us now for full access to our writing capability—and the marketing headway that this empowers…