More than anything, we want to find out what’s holding you back from achieving your business goals. We’d like to fully understand your current marketing strategy, the challenges your company is facing, and most importantly, determine what we can do to help.
Topics: Events
I love BrightonSEO.
A bold statement considering that this is the first time I’ve attended the event after 10 years of working in digital marketing. It’s an informal affair, full of like-minded people wanting to take their knowledge of search marketing to the next level. So what’s not to love?
Yes, as with all events of this nature, there were sponsors and an exhibitor’s hall, but this rarely crossed over into the talks, and the pitches from most of the exhibitors were relevant and informative.
That's right, no hard sales pitches here! Thanks for the cocktails and chat though, SEMrush!
Good job the drinks were AFTER the seminars on machine learning!
We also had the great opportunity to network and share our own experiences with other search marketers by destroying them over games of Smash Bros, Perfect Dark and Mario Kart (we stuck to what we knew after an embarrassing few losses at Mortal Kombat!).
This relaxed atmosphere gave us the chance to bond over something other than SEO and to give our minds a slight rest between some very intense seminars.
An entirely accurate representation of us attempting to play Mortal Kombat!
On the topic of seminars, both myself and Mark (SEO & PPC Executive) split up to ensure we covered as much ground as possible to bring some actionable insights back to the office for the rest of the team and our clients.
It’s one thing attending these events, but being able to pick through the presentations and change your way of working is another thing entirely. This is something we both wanted to make sure we achieved following our time in Brighton, so I tried creating a small summary for those of you who want to improve the performance of your site in search results.
The main reason it's taken so long to get this blog post live!
There was a LOT of information shared over the course of the day and I’ve tried to condense some of the most beneficial insights into concise bullet points. If you have any questions about this information, let us know and we can talk you through it. Let’s move away from the perception of SEO being a “dark art”.
No industry secrets here!
Time for the good bits.
This requires a bit of setup and technical knowledge, but allows you to authenticate and manage all of your digital assets on the blockchain (if you aren't sure what that sentence means, just know that it's good)!
Luckily there is a wordpress plugin to help make everything a bit easier for many users.
These visual elements are what gives your user the very first impression of your brand before they even read any text, so get testing!
Keep a VERY close eye on your competitors.
Ensure that your content isn’t too sales-focused and instead you understand your user's search intent and help them achieve their goals.
It’s likely other businesses in your industry are focusing on reducing their page speed, so make sure you jump on it as well.
If the page no longer provides value or you wouldn’t post it today, either update, merge or delete it.
Stop looking at the top 20% of your blog content and instead look at how to manage the lower 20%.
We did learn a LOT more than this over the course of the day; this is just a snippet of the information that was shared over the day. If you’re interested in learning more about how to optimise your website for search engines then either get in touch or head down to one of our local events.
It was definitely worth waking up at 4:30am for it.
See you again in September!