You need green-space chillin' for blue-sky thinkin', so here's a handful of us halfway through our first Breckathon—a day where we switched from working for our clients to working on our business.

Breckathons are our take on Hackathons/Hack Days. Informal, creative and fun, they ensure we address challenges and/or focus on analysing and optimising in-house systems and processes—all important in this dynamic digital marketing industry.

This process allows us to develop and grow our business, with all the benefits passed on to our clients.

Breckfast & Briefing

What better start than a sturdy Breckfast before moving swiftly into attack formation:

Team Proposals and Team Forecasts—both key areas in every client campaign. 

The Wonderwall Way Forward

Scenario: A play in two parts, sandwiched around a picnic lunch at Hum Hole, a nearby (and very welcome) stretch of woodland.

Kit: Wonderwalls x 2, Sharpies, Post-it Notes, Breckeinsteins x 13.

By looking at the overarching pitstops in the proposal and forecasting processes, from discovery through to invoicing, and drilling down through what each of these comprises, both teams refined and defined optimum structures for immediate implementation.  

No Renaissance fresco, but you get the picture.

Mission Success

Goals were set and achieved:

• Create a time-saving paperless proposal process that integrates with HubSpot. Ensure the written content within it is comprehensive and compelling
• Create accurate and comprehensive standard forecasts for regular/repeatable jobs

MD Ross Breckenridge comments:

There is a structure to everything and we are committed to ongoing assessment and optimisation of all our systems and processes. Our first Breckathon has shown us the value of this approach, and it is now part of the company's CPD policy. It's also a great team-building exercise—and fun, too!

 

Want to know how Breckenridge can help your business grow?...

Hum Hole image by Shazz.