More than anything, we want to find out what’s holding you back from achieving your business goals. We’d like to fully understand your current marketing strategy, the challenges your company is facing, and most importantly, determine what we can do to help.
Topics: Branding
Identify your brand archetype from this list—it will save you a lot of time and money…
Appeals to those who love a challenge. You will help them rise to the occasion. If they want to be the best, only the best can help.
Think: Breckenridge—The Growth Agency, Armed Forces, Mr Muscle.
Make your customers’ wildest dreams come true. Your audience will be drawn to your promise of transformation in all its dazzling guises. Be imaginative and inspiring.
Think: Disney, Tesla, SpaceX.
For seekers of truth and wisdom. Promise learning, teaching, knowledge. Offer answers to challenging questions.
Think: Google, National Geographic, TED.
Be honest, open, optimistic. Talk straight. No gimmicks. Your audience is drawn to freedom and happiness.
Think: Babybel, Toys R Us, Innocent Smoothies.
Be fearless, radical, anarchic. Build a cult. Polarise. Go against mainstream. Stand out from the crowd.
Think: Harley Davidson, Apple, Dior’s Sauvage campaign with Johnny Depp.
Make your audience smile. Be light-hearted. Playful. Live in the moment.
Think: Netflix, Domino’s Pizza, Doritos.
Attract by creating one-on-one relationships. Stir up emotions. Make people feel special. Help them celebrate their special moments.
Think: Chanel No. 5, Godiva Chocolates, Victoria’s Secret.
Hook those freedom-lovers/risk-takers with limitless horizons. Be on trend. Help people grow. Encourage individuality, self-development, self-sufficiency.
Think: GoPro—Hero 5, Levi’s, Jeep.
Tempt with high-end offers. Luxury and exclusivity are irresistible.
Think: Cartier, Savile Row, Mercedes-Benz.
Compassionate. Nurturing. Supportive. Guarantees protection. Gives customers a competitive advantage.
Think: Dove, Johnson & Johnson, Public Sector / Charities.
Down to earth. Appeals to all demographics. Honest. Dependable. People- and action-orientated. One of the crowd.
Think: IKEA, eBay, Sony.
Puts ideas into action. Innovative. Individual. Thinks outside the box.
Think: Honda, Lego, Instagram.
Breckenridge has over 35 years’ B2B / B2C branding experience—creating the right identity for startups through to well-established market leaders, across a broad range of industries. In fact, we rebranded ourselves at the end of 2018.
Our brand archetype? Who else but the Hero. If you want your Inbound Marketing to be the best…