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More than anything, we want to find out what’s holding you back from achieving your business goals. We’d like to fully understand your current marketing strategy, the challenges your company is facing, and most importantly, determine what we can do to help.

Little Fingers Campaign for LEIA: A Case Study

At Breckenridge, we have a proud reputation of running bold and creative marketing campaigns on behalf of for-profit and nonprofit companies alike. We especially love it when we get to work on something that’s truly beneficial for the world, so we were really excited to take the reins on a project on child lift safety for the Lift and Escalator Industry Association (LEIA).

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HubSpot Reporting: How to Make Your Analytics Work for You

As a marketer, a large part of your job is to track and optimise your performance over time. You need to record your results against your goals to see how on-target you are, and so you can continue to improve moving forward. That’s why reports, both within your team and for your colleagues and bosses, are so important.

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15 Ways to Make Your Social Media Sharing Easier with HubSpot

There are many free tools out there like Buffer, Hootsuite and Tweetdeck to help you manage your social media accounts from one platform, but our favourite paid platform is HubSpot for its convenience, ease of use and the fact that it handles everything from blogging to email, to landing pages all in one place. Anyway, we digress...

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Blogging 101: How to Optimise Your Blog Posts Using HubSpot

HubSpot is probably the most intuitive, useful blogging platform around, and I’m not just saying this because we’re a HubSpot inbound certified agency. It’s more truthful to say we chose to become HubSpot certified because it’s so great.

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Essential Guide to Optimising Landing Pages on HubSpot

Your landing pages: not always the first place a customer lands on your website, but the page they arrive at after clicking a call-to-action in an email, a blog post or on social media.

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6 Reasons Why Regular Marketing Strategy Reviews are Essential [Free eBook]

We’ve almost reached the halfway mark of 2016, the perfect opportunity to review your marketing plan and performance. A half year review will see you dissecting your strategy so far, and making better marketing decisions for the second half of the year.

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5 Inbound Marketing Tips for Engineering and Construction Companies

In short, inbound marketing is a way to get customers through the door by delivering the content they want, precisely when they want it. Although inbound marketing methodology is a framework that applies industry-wide, there are many ways to tailor it to your niche.

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6 Email Marketing Tactics for More Inbound Conversions [Free SlideShare]

Email has been around for 45 years now, overtaking text messaging to become the number one method of communication in 2013. For a few years now, it’s been one of the most popular smartphone activities. In 2016, email marketing is showing no signs of slowing down.

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PPC for Inbound Marketing: 7 Steps to Success

PPC is paid media that sits at the top and bottom of Google search results pages (SERPs). PPC ads appear when people search for certain keywords, and they ideally link to content on your website that provides the information searchers are looking for, making your ads both relevant and timely.

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4 Inbound Marketing Tips for the Maritime Industry

Whatever your company’s focus within the marine industry — whether fishing, boat building, repairs, marine engineering, shipping, yacht sales, rentals or supplies — marketing your business must move with the times.

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4 Useful Hacks for Charity Inbound Marketing Campaigns

As a charity marketer, you’re probably used to bootstrapping to make your budget go further. With limited cashflow from trading income, government grants and donations, it’s important you know how to run a successful but thrifty inbound marketing campaign. Only then can you maximise your return on investment.

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5 Steps to Successful Inbound Marketing for the Public Sector

All types of companies — from small and medium-sized businesses to large multinationals, whether in the private or public sector — can benefit from implementing an inbound marketing strategy.

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6 ways to use LinkedIn as an effective inbound marketing tool

Social media and inbound marketing go together like hand in glove. The major social channels for inbound are Facebook, Twitter, LinkedIn, YouTube and Instagram. This post will focus on the third most popular of these platforms; LinkedIn — with its 100 million monthly active users and its professional focus, lends itself perfectly to B2B inbound marketing.

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11 steps to wholesome inbound marketing for healthcare companies

Inbound marketing for the healthcare industry shares the same characteristics as inbound marketing for other industries, but it comes with its own specifics as well.

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5 Twitter habits for highly successful inbound marketers

When it comes to reach and online presence, social media is king. Social platforms, such as Twitter, Facebook and LinkedIn, are a key component of any inbound marketing strategy. You can use them to share content, attract new visitors to your website, network and engage with relevant people and build a community of fans that will keep coming back to you.

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Inbound marketing vs outbound marketing? Make them work together! [Infographic]

It’s widely agreed these days that inbound marketing is better than outbound marketing, with more and more brands making the switch from old school marketing techniques to newer ones. But does that mean we should completely forget about outbound?

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The 5 best ways to review your Q1 inbound marketing performance

We’re leaving winter behind and entering the spring months, so what better time for a review of how the year is going so far? The end of a quarter is also a new beginning, and the chance to start afresh with an updated set of opportunities and goals for the next three months. After all, Fast Company has reported that 90-day goals are better than annual ones.

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Inbound marketing at Easter: 4 cracking ideas

Easter is on its way, and with it comes the opportunity to plan an array of holiday strategies across your inbound marketing channels.

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5 SEO tips for inbound marketers to get your website found

Search engine optimisation is an essential part of any inbound marketing strategy. It’s what gets people ‘through the door’ and onto your website, whether they are researching the solution to a problem they want to solve for themselves, or comparing solution providers to do it for them.

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7 content ideas for marketing your SaaS company

As a SaaS company, your product revolves around solving a problem for your customers. The content you publish can serve the same function. If your aim is to make your clients' lives easier and more efficient, why wouldn't you start via your approach to content marketing?

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7 ways to send more qualified inbound leads to your sales team

As marketers, part of our role is to move prospects through the sales funnel, from awareness to consideration to decision stage, until they are ready to buy. By gathering information on and scoring our leads, we know more about how to market and sell to them. This makes it much more likely that they will go on to purchase, request a consultation or be receptive to a sales call when it comes their way. The better qualified a lead, the more chance we have of closing the deal.

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5 inbound marketing musts for technology and SaaS companies

The beauty of the tried and tested inbound marketing methodology is its universality; you can apply it industry-wide, as it lends itself to being tailored precisely to your buyers’ needs. Successful tech or SaaS inbound marketing relies on content and messaging that champions thought leadership and problem solving ability.

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7 ways CEOs should use Twitter to build brands and engage effectively

In their 2015 report Socialising your CEO: From Marginal to Mainstream, PR company Weber Shandwick found that eight in 10 CEOs (80%) are now engaged online and via social media, compared with just 36% in 2010. As more CEOs join the Twittersphere, it’s vital to learn how to best use the platform to make a splash and blow the competition out of the water.

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Inbound Marketing: 5 Trends to Master in 2016 [Infographic]

One of the topics we talked about at our What’s the future in Digital Marketing event last September was the trendiest inbound marketing moves in 2016. One of the questions asked of our panel was what do we, as inbound marketers, need to stay on top of and incorporate into our strategies for this year?

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8 invaluable tips for writing better marketing emails

Email marketing nurtures leads and creates customers, and is on the rise even in the age of social media and content marketing.

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5 steps to creating flawless monthly inbound marketing reports [Free eBook]

Did you kick off 2016 with all the best intentions for implementing an inbound marketing strategy, setting SMART goals and (more importantly) achieving them? The next step is finding ways to monitor your progress against these targets throughout the year.

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4 steps to planning your inbound marketing budget [Free Budget Planner]

More and more companies are waking up to the need to invest more into their digital marketing; 77% of companies planned to increase their digital marketing budget in 2015, up from 71% in 2014 according to Econsultancy’s Marketing Budgets 2015 Report.

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Proving the value of inbound marketing to your CEO, CFO and sales team [Free Reporting Template]

Reporting the results of your inbound marketing efforts to your boss and sales team is no easy feat. The KPIs you normally use to measure your success, such as reach or website visits, probably aren’t the same as the ones they care most about. They need to see the direct impact of your marketing activity on their bottom line ROI.

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5 realistic New Year's resolutions for inbound marketers

The start of a new year is the ideal time to consider and set your inbound marketing goals for 2016. Setting your objectives means initially reflecting on your performance with each channel in 2015 and then deciding what you want to achieve over the next 12 months.

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5 Google products that will boost your inbound marketing efforts

Inbound marketing efforts would be meaningless without the biggest inbound discovery tool of them all. With over 3.5 billion queries performed via its search engine every day, Google is king when it comes to attracting visitors to your website and content.

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4 reasons every marketer should unite PPC, SEO and content

Creating remarkable content is a struggle in itself. SEO guru Rand Fashkin calls it "10X content", because remarkable content is 10 times better than anything else that can be found in the search engine results.

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PPC and AdWords myths debunked

For all the years it has been around, PPC advertising is still a mysterious area with many myths and misconceptions surrounding it. Since it’s such a powerful tool when it comes to increasing traffic to your website, remarketing previous visitors and promoting your content, it’s time to set the record straight.

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5 steps to planning your 2016 inbound marketing strategy

It doesn’t matter whether 2016 is your first year of inbound marketing or you’re simply ready to step up last year’s game to improve your results. The first step towards success is perfect planning.

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How to run a winning PPC campaign this holiday sales season

The holidays are coming, but will customers be coming to you? The Thanksgiving and Christmas season is nearly upon us, so it’s the ideal time to get your PPC campaigns ready for the inevitable festive rush.

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5 digital and inbound marketing trends to master in 2016

Digital and inbound marketing is an ever-changing, always evolving space. As you gear up for an incredible 2016, it's vital to plan around the latest trends. 

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