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What's on your mind?

More than anything, we want to find out what’s holding you back from achieving your business goals. We’d like to fully understand your current marketing strategy, the challenges your company is facing, and most importantly, determine what we can do to help.

Solent HUG: FREE Inbound Marketing Smarts from Industry Experts

Yet another Solent HUG looms, promising FREE inbound smarts from HubSpot's Stephen Fuery, flying in from Dublin, and The Wow Company's Peter Czapp.

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BRAND ARCHETYPES: Why you must create the right brand identity

It’s vital to correctly identify your brand archetype in order to connect with your target market and generate customer loyalty. 

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Solent HUG—March 2019: A Content Marketing Belter!

Next week's Solent HUG is a content marketing belter and well worth a blog to put you in the inbound marketing picture. 

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How to Up Your Conversion Rate with Landing Pages + Email Marketing

When it comes to turning leads into customers, combining email and landing pages is a powerful tactic in the success of your inbound marketing strategy.

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Inbound Marketing: It’s All About Pulling Power…

When it comes to the Law of Attraction, inbound marketing has all the magnetism your brand needs to build looks, reputation and wealth.

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Digital Marketing 2019: How's It Flowing?

Just like free drinks at a networking event, January dried up fast! So how's your digital marketing strategy? Do you have one? Here are a few pointers why you must raise a brimming inbound glass to power you through this year and into the next.

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"Not obsessed with Facebook & Instagram marketing? Then you lose."

Prophetic words from Gary Vaynerchuk— a major media, communications and marketing influencer who's switched on to social media’s importance in the future of digital marketing.

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From bandv to Breckenridge: A Dream of a Year

A Dream Circus—what better way to lionise a dream of a year. Following 12 months of growth, culminating in a big, fat hairy rebrand that took us from bandv to Breckenridge, we needed to let our hair down.

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From Drawing Boards to Digital Time Lords: A 35-year Growth Storyu

Meet Breckenridge—The Growth Agency.  Who? Yes, you read it right—bandv has rebranded.

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StannahTalk Lands! No. 1 Winter Friend for 1000s!

The 15th issue of StannahTalk is winging its way to stairlift users throughout the UK—thanks, once again, to Breckenridge's design, research, writing and production team.

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Liam Loves SILVER! Breckenridge Wins CIPR PRide Award

Yes! Liam Loves Escalators children's safety campaign scoops SILVER at the CIPR's regional PRide Awards at Bristol Marriott Hotel City Centre, 30 November.

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bandv sings Honeypot's praises!

Honeypot Children's Charity has long been bandv's charity of choice—and what better way to sing its praises than to (once again) design their annual Christmas Carol Concert programme, tickets and flyers.

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Liam Loves Escalators wins Marketing Campaign of the Year Awards

Liam Loves Escalators: bandv shortlisted for 2018 CIPR #PRideAwards!

Remember Liam Loves Lifts—bandv's children's safety campaign on behalf of the Lift and Escalator Industry Association (LEIA)?  Well, it seems Liam Loves Escalators, too, and it has been shortlisted for the 2018 CIPR #PRideAwards, Not for Profit Campaign, South of England and Channel Islands region.

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Why/How You Should Create Your Own Social Media Strategy

Social media is a powerful marketing tool and integral to your digital marketing campaign—so make sure you give it the planning it needs to generate best results. 

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Boost Your Brand and ROI with Email Marketing

Email still reigns when it comes to digital marketing—so it’s imperative that you exploit this powerful tool to reap the most from your inbound campaigns.

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Got #HashTag-itis? Take bandv’s magic bullet for giga-fit* Tweeting

No doubt about it—hashtags extend your Tweet-reach, encourage engagement and help you muscle up in your audience’s eyes. But, if those hashtags aren’t on point, they can weaken your Twitterings.

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Painstaking Punctuation Saves Lives—and Business!

When it comes to meaning you MUST punctuate correctly. It clarifies intent so that your readers/clients/customers get the right end of the ice pick.

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Come along to bandv Academy No. 4—for Inbound Marketers!

Digital marketing agency bandv is hosting its fourth ‘bandv Academy’ at the Hilton Ageas Bowl Hotel in West End, Thursday, 15 November, 9am—1pm.

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bandv and Stannah Lifts: PR in Action!

How about this for bandv PR in action?—A four-page editorial on the two Stannah passenger lifts installed in the brand new International Bomber Command Centre in Lincolnshire, to feature in the Conservation and Heritage Journal.

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“OUTBOUND MARKETING LIVES!”10 Ways to Work It…

Listen up to outbound marketing—it’s a ballsy co-mover when it comes to slicing leads along your sales funnel...

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How to Stay Ahead of Google’s Hair-wrenching SEO Algorithms…

Google’s search algorithms change daily -- around 500--600 times a year. Some are minuscule tweaks, others seriously shake up the search engine results pages (SERPs). EVERY change influences the rise and fall of your brand content on SERPs.

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Marketing, Advertising & The Long Arm of the Law...

Now that GDPR has us firmly gripped, what better time to brush up on the legalities of Marketing and Advertising -- to avoid being handpicked by the long arm of the law…

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bandv SSL Certification Guarantees Your Website’s Security

Who hasn’t hotfooted it from a website that is not secure?  To make sure this doesn’t happen to your website users, bandv offers full Secure Sockets Layer (SSL) certification – a Google Chrome 68 protocol, introduced in July 2018, that will stop the search giant from visibly stamping your website as ‘Not Secure’.

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Is Your Website Rockin'?

 Websites are dynamic entities – a slick synthesis of programming and design to create the ultimate visitor user experience (UX). So, it pays to keep an eye on website trends...

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Inbound PR

Inbound PR: Headliner, Page-turner, Best Seller – Big Bucks Earner!

Prologue Thanks to digital marketing, the subtle art of Inbound Public Relations is rubbing shoulders with its showier, noisier, more results-obvious marketing best sellers such as advertising, digital and social media.

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Liam Loves Escalators wins Marketing Campaign of the Year Awards

‘Liam Loves Escalators’ Children’s Safety Campaign Wins the ‘Marketing Campaign of the Year’ Award

We are thrilled to announce that our Children’s Safety campaign ‘Liam Loves Escalators’ created for the Lift and Escalator Industry Association (LEIA) has won ‘Marketing Campaign of the Year’ in the Trade Association Forum (TAF) Best Practice Awards.

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June – Halfway Through 2018: Is Your SEM Strategy on Target?

How do you score on our Search Engine Marketing tick list? 

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StannahTalk, Summer 2018: A Right Royal Edition!

For some, it’s the first swifts in our skies that herald summer. For others, it’s the arrival of StannahTalk…

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Riding the AI Wave: How Artificial Intelligence Future-proofs SEO

AI is surfing in. We’re fast handing over human skills and cognition to machines that do all the thinking and doing for us. It already impacts every aspect of online/inbound marketing but, unsurprisingly, it has massive ramifications when it comes to your SEO.

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Brighton SEO: April 2018 Recap

I love BrightonSEO.

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Hearty Praise from Hampshire Fare for New Website

It’s always nice to receive praise from a client for a job well done and having recently designed and created a brand-new website for not-for-profit organisation Hampshire Fare, that’s exactly the delightful position we found ourselves in.

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How Blogging Bigs-Up Your Inbound Marketing . . .

 Meet Jo Blogs, bandv’s blogging superpower. She’s here to set you right about the importance of blogging as part of your digital marketing strategy. She knows her onions, so, if you are in any doubt about blogging’s value, feel free to plunder her expertise…

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Social Media: Does This Subtle SuperPower Up Your SEO?

When it comes to shining online, does social media affect search rankings? Depends. Why? Because Google guards its algorithms fiercely and is elusive when it comes to social linkbacks as a ranking influence. However, evidence indicates that social metrics impact SEO in a subtle way.

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WordPower! How Copywriting Whams-Up Your Conversion Rates!

 When it comes to electronic commerce, converting browsing customers into paying customers owes much to words and the power of persuasion. So it pays to invest in influential copywriting – a potent, economical tool that will drive your readers to engage with your content and click your calls-to-action, increasing leads and whamming-up your conversion rates.

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BYE-BYE 2017 ~ bandv's had a Marketing Ball!

And so another year fades – and what a colourful year it’s been; a year of challenges, changes and triumphs, for us and for our clients. Before succumbing to the seasonal scrum, how about a whistle-stop waltz around a few of the highlights? 

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Best Party Ever for bandv!

 Last weekend bandv had our annual Christmas party and we certainly celebrated in style!

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bandv’s MD Ross Breckenridge Helps to Raise £47,000 for Kick4Life

bandv’s MD Ross Breckenridge has helped to raise a whopping £47,000 for the Kick4Life charity by taking on Deloitte’s Ride Across Britain Cycling Challenge.

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StannahTalk's out ~ it must be Christmas!

It's here! The winter edition of StannahTalk – right up there with the nation's favourite festive first-footer, the Mince Pie. Soon to be thudding on doormats throughout the UK, this magazine prepares Stannah stairlift users for the seasonal scrum.

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Inbound Intelligence: it pays to be all ears!

When it comes to Inbound Intelligence, it pays to be up on the lingo. Here are a few of the main terms, and keep an ear out for changes as this is a fast-evolving industry.

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From Quills to Computers ~ copywriting still counts!

Ink pens (of every ilk), paper and typewriters may have been bumped out by computers, but copywriting is here to stay.

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COPYWRITING: Omnipotent, Omniscient OMNIARCH!

Bold but true: copywriting underpins every function in a multi-disciplinary marketing agency – ignore it to your detriment.

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How to set SMART goals for your inbound marketing strategy

The goals that you set for your inbound marketing will guide your strategy and tactics and will determine what success looks like for you and your team. It is therefore important to set some really SMART goals.

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New LEIA Safety campaign 'Liam Loves Escalators' goes live

We are delighted to announce that the latest instalment in the 'Liam Loves' safety campaign series by  LEIA (the trade association and advisory body for the lift and escalator industry) , 'Liam Loves Escalators' is available to order now! 

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Copywriting + Content Writing: A Winning Tag Team

When it comes to muscling-up in today’s marketing ring, it pays to have a solid writing tag team fighting your corner. Why? Because it brings complementary communication skills to the canvas – skills that will help to strengthen and build your business.

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Praise for Prospectus re-design from Itchen College

It’s always nice to receive praise from a client for a job well done and having recently completed the brand-new Prospectus for Itchen Sixth Form College, that’s exactly the position we found ourselves in.

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bandv’s MD takes on Deloitte’s Ride Across Britain for Kick4Life

bandv’s very own MD is set to take part in Deloitte’s Ride Across Britain cycling challenge this September to raise crucial funds for the Kick4Life charity.

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Bandv are delighted to announce the launch of new LEIA safety campaign ‘Liam Loves Escalators’

We are delighted to announce that LEIA (the trade association and advisory body for the lift and escalator industry) has invited bandv to develop and run the latest instalment in their ‘Liam Loves’ safety campaign series; introducing ‘Liam Loves Escalators’.

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StannahTalk: A Case Study

bandv enjoys a mutually beneficial relationship with the Stannah Group of companies (Lifts Limited, Lift Services and Stairlifts), delivering results-geared marketing for over 30 years – from bespoke websites, SEO and PPC to design, PR, copywriting and production.

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Get ahead of your competitors with your very own Social Media plan

A lot of businesses don’t give social media the credit it deserves; they seem to push it to the back of the ‘to do’ list and upload content without any real thought behind it.

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The real value of PR

    As PR practitioners, we are often asked what the real value of PR is. Now, I don’t proclaim to be a mind-reader (probably far from it), but at this precise second, I bet I can guess exactly what you are thinking…

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Our main takeaways from the State of Inbound 2017

HubSpot’s State of Inbound is upon us and as an Inbound marketing agency ourselves we always look forward to digesting it, but for those of you who don’t know what this is, it’s a Business report for Marketing and Sales Research and its purpose is to uncover International Marketing priorities, latest content distribution trends, and buyer communication preferences.

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Saluting Independence: latest issue of StannahTalk, by bandv

2017 is a big year for Stannah Lifts – it's their 150th anniversary as a UK-leading lift company, so it's fitting that this issue of StannahTalk should pay tribute to its heritage.

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Becoming our own growth agency

The lasting effects of completing Dan Tyre’s Pipeline Generation Bootcamp Like many agency owners - or any business owner / manager for that matter - business development is just one of the tasks on my plate. People, job, financial and account management, training, business leadership and strategy are all easy reasons to give for not getting on with the task of generating new business. Generating a consistent pipeline of opportunities is tough, and even though I know it’s vitally important it always seems to get pushed to the back of the queue.

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Marketing: interfuse currents for maximum success

First we all rode the traditional, well-charted current of outbound marketing; now we have new-wave inbound marketing crackling in, shaking us up and making us do things differently. That's a lot of currents to decipher. The trick is interfusion – the joining or mixing (two or more things) together.

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Digital Marketing: find the right formula to transform your business

If you are looking for digital marketing support and direction, make sure you source a boffin proficient in all platforms!

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Our top takeaways from the 2017 Inbounder Event in London

On the 2nd of May, we visited the 2017 London Inbounder event and we just wanted to put together a short blog to highlight our biggest takeaways from the event. 

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How to Create Inbound Email Campaigns that Work

Email is still one of the best channels for driving marketing ROI so it comes as no surprise that marketers around the world keep sending billions of emails every day. Email marketing has traditionally been associated with outbound marketing and is indeed one of the prime examples of good old traditional marketing. Those who have managed to turn email marketing into a successful inbound channel, however, see better results. 

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7 Ways to grow your Instagram engagement and acquire new followers

When looking to grow your Instagram page it can often feel like a very high mountain to climb and you can sometimes feel that you’re never destined to reach the many thousands of followers that some Instagram accounts have already accumulated. I’m going to give you 7 handy tips on how you can go about changing this.

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11 mistakes everyone makes when starting their first AdWords campaign. Your top tips from a Google Premier Partner

This week, bandv is very happy to have been awarded the Google Premier Partner badge. This means Google recognises us as having advanced PPC knowledge and demonstrating a higher level of AdWords skill and expertise.

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5 Reasons why Instagram may be a good idea for your Business

We live in a world which is heavily dependent on Social media now and Instagram is one of the biggest photo sharing platforms in the world, so why would businesses not want to take advantage of this?

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Why everyone needs to stop going on about regional agencies

I’m a Londoner, born and bred and I’ve spent 10 years working in London PR agencies. I loved my time in London, but the 2.5-hour commute and rising rental market was getting on my nerves, so, four weeks ago, I moved to Southampton.

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Beginners Guide on how to Manage your Social Media pages

Social media plays a crucial role in today’s modern day living, it acts as an important tool for people to stay up to date with what is going on in the world and has become a fundamental source of customer communication for companies.

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bandv's BIG BOASTY YULE BLOG 2016...

... And we are not ashamed  Where did it go? More to the point, what did we do with it? Did we remain buoyant in the face of Brexit, Trump, and the lampooned peak of half-baked marketing that is Toblerone's rotting roofline – slashed from top-value terrace to short-change semis? Of course we did! And a looming New Year is no time to be coy about achievements and activities.

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StannahTalks up a Seasonal Snowstorm

Once again the bandv team has flexed its marketing muscle and researched, written, designed and produced the latest issue of StannahTalk, the magazine of world-leading stairlift manufacturer, Stannah Stairlifts.

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Little Fingers Campaign for LEIA: A Case Study

At bandv, we have a proud reputation of running bold and creative marketing campaigns on behalf of for-profit and nonprofit companies alike. We especially love it when we get to work on something that’s truly beneficial for the world, so we were really excited to take the reins on a project on child lift safety for the Lift and Escalator Industry Association (LEIA).

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HubSpot Reporting: How to Make Your Analytics Work for You

As a marketer, a large part of your job is to track and optimise your performance over time. You need to record your results against your goals to see how on-target you are, and so you can continue to improve moving forward. That’s why reports, both within your team and for your colleagues and bosses, are so important.

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15 Ways to Make Your Social Media Sharing Easier with HubSpot

There are many free tools out there like Buffer, Hootsuite and Tweetdeck to help you manage your social media accounts from one platform, but our favourite paid platform is HubSpot for its convenience, ease of use and the fact that it handles everything from blogging to email, to landing pages all in one place. Anyway, we digress...

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Blogging 101: How to Optimise Your Blog Posts Using HubSpot

HubSpot is probably the most intuitive, useful blogging platform around, and I’m not just saying that because we’re a HubSpot inbound certified agency. It’s more truthful to say we chose to become HubSpot certified because it’s so great.

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Work Experience at bandv: Our Placement Student Tells All!

2016 has seen rapid growth for bandv with five new members added to the team. One of our new recruits was Rachel, a placement student from Bournemouth University. Rachel joined us in February to manage some of the social media channels for bandv and our clients. With her placement now coming to an end, she’s reflecting on her time with us and everything she’s learnt! Over to you Rachel…

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NEW website for Stannah Lifts: a digital marketing masterpiece

The old adage of 'If it ain't broke, don't fix it' has no place in today's digital marketing landscape. Quite simply, for any organisation to establish, maintain and grow its profile and market share, all promotional activities must stay abreast of today’s rapid and continuous technological developments. What better example of this than bandv's recent revision of the existing Stannah Lifts website, also by bandv. This was a Herculean metamorphosis to help future-proof Stannah’s status as the UK's largest independent lift company, as their Marketing Manager, Jo Monro, explains:

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Essential Guide to Optimising Landing Pages on HubSpot

Your landing pages: not always the first place a customer lands on your website, but the page they arrive at after clicking a call-to-action in an email, a blog post or on social media.

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Liam Loves Lifts!

The bandv team has been working closely with the Lift and Escalator Industry Association (LEIA) on their latest safety campaign for 2016. We have created the Liam Loves Lifts children’s story book, height chart and sing-a-long song to teach lift safety to young children and their families across the UK.

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6 Reasons Why Regular Marketing Strategy Reviews are Essential [Free eBook]

We’ve almost reached the halfway mark of 2016, the perfect opportunity to review your marketing plan and performance. A half year review will see you dissecting your strategy so far, and making better marketing decisions for the second half of the year.

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Nossa! StannahTalk is out – and it's in Olympian party mode!

'Her name is Rio and she dances on the sand' – on topic as always (thanks, Duran Duran), the summer edition of StannahTalk is out and centers on the 2016 Olympics and Paralympics in Rio de Janeiro – carnival capital of the world.

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Growing with HubSpot

We don’t mean to brag but last Wednesday we had the pleasure of attending what turned out to be the largest and most successful Grow with HubSpot event in Europe. An event series dedicated to helping businesses achieve remarkable growth through inbound marketing, Grow with HubSpot brings top inbound experts and HubSpot enthusiasts together to share their knowledge and gather inspiration. 

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5 Inbound Marketing Tips for Engineering and Construction Companies

In short, inbound marketing is a way to get customers through the door by delivering the content they want, precisely when they want it. Although inbound marketing methodology is a framework that applies industry-wide, there are many ways to tailor it to your niche.

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6 Email Marketing Tactics for More Inbound Conversions [Free SlideShare]

Email has been around for 45 years now, overtaking text messaging to become the number one method of communication in 2013. For a few years now, it’s been one of the most popular smartphone activities. In 2016, email marketing is showing no signs of slowing down.

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PPC for Inbound Marketing: 7 Steps to Success

PPC is paid media that sits at the top and bottom of Google search results pages (SERPs). PPC ads appear when people search for certain keywords, and they ideally link to content on your website that provides the information searchers are looking for, making your ads both relevant and timely.

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4 Inbound Marketing Tips for the Maritime Industry

Whatever your company’s focus within the marine industry — whether fishing, boat building, repairs, marine engineering, shipping, yacht sales, rentals or supplies — marketing your business must move with the times.

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4 Useful Hacks for Charity Inbound Marketing Campaigns

As a charity marketer, you’re probably used to bootstrapping to make your budget go further. With limited cashflow from trading income, government grants and donations, it’s important you know how to run a successful but thrifty inbound marketing campaign. Only then can you maximise your return on investment.

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From PRidea to Publicity Rodent: how Titch the Field Mouse pushes dental health

Move over Frankenstein, there’s a new beast on the block: a 6' publicity hunter called Titch, the Field Mouse. 

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5 Steps to Successful Inbound Marketing for the Public Sector

All types of companies — from small and medium-sized businesses to large multinationals, whether in the private or public sector — can benefit from implementing an inbound marketing strategy.

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6 ways to use LinkedIn as an effective inbound marketing tool

Social media and inbound marketing go together like hand in glove. The major social channels for inbound are Facebook, Twitter, LinkedIn, YouTube and Instagram. This post will focus on the third most popular of these platforms; LinkedIn — with its 100 million monthly active users and its professional focus, lends itself perfectly to B2B inbound marketing.

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11 steps to wholesome inbound marketing for healthcare companies

Inbound marketing for the healthcare industry shares the same characteristics as inbound marketing for other industries, but it comes with its own specifics as well.

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5 Twitter habits for highly successful inbound marketers

When it comes to reach and online presence, social media is king. Social platforms, like Twitter, Facebook and LinkedIn, are a key component of any inbound marketing strategy. You can use them to share content, attract new visitors to your website, network and engage with relevant people and build a community of fans that will keep coming back to you.

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Inbound marketing vs outbound marketing? Make them work together! [Infographic]

It’s widely agreed these days that inbound marketing is better than outbound marketing, with more and more brands making the switch from old school marketing techniques to newer ones. But does that mean we should completely forget about outbound?

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The 5 best ways to review your Q1 inbound marketing performance

We’re leaving winter behind and entering the spring months, so what better time for a review of how the year is going so far? The end of a quarter is also a new beginning, and the chance to start afresh with an updated set of opportunities and goals for the next three months. After all, Fast Company has reported that 90-day goals are better than annual ones.

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Inbound marketing at Easter: 4 cracking ideas

Easter is on its way, and with it comes the opportunity to plan an array of holiday strategies across your inbound marketing channels.

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5 SEO tips for inbound marketers to get your website found

Search engine optimisation is an essential part of any inbound marketing strategy. It’s what gets people ‘through the door’ and onto your website, whether they are researching the solution to a problem they want to solve for themselves, or comparing solution providers to do it for them.

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7 content ideas for marketing your SaaS company

As a SaaS company, your product revolves around solving a problem for your customers. The content you publish can serve the same function. If your aim is to make your clients' lives easier and more efficient, why wouldn't you start via your approach to content marketing?

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7 ways to send more qualified inbound leads to your sales team

As marketers, part of our role is to move prospects through the sales funnel, from awareness to consideration to decision stage, until they are ready to buy. By gathering information on and scoring our leads, we know more about how to market and sell to them. This makes it much more likely that they will go on to purchase, request a consultation or be receptive to a sales call when it comes their way. The better qualified a lead, the more chance we have of closing the deal.

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5 inbound marketing musts for technology and SaaS companies

The beauty of the tried and tested inbound marketing methodology is its universality; you can apply it industry-wide, as it lends itself to being tailored precisely to your buyers’ needs. Successful tech or SaaS inbound marketing relies on content and messaging that champions thought leadership and problem solving ability.

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7 ways CEOs should use Twitter to build brands and engage effectively

In their 2015 report Socialising your CEO: From Marginal to Mainstream, PR company Weber Shandwick found that eight in 10 CEOs (80%) are now engaged online and via social media, compared with just 36% in 2010. As more CEOs join the Twittersphere, it’s vital to learn how to best use the platform to make a splash and blow the competition out of the water.

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Inbound Marketing: 5 Trends to Master in 2016 [Infographic]

One of the topics we talked about at our What’s the future in Digital Marketing event last September was the trendiest inbound marketing moves in 2016. One of the questions asked of our panel was what do we, as inbound marketers, need to stay on top of and incorporate into our strategies for this year?

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8 invaluable tips for writing better marketing emails

Email marketing nurtures leads and creates customers, and is on the rise even in the age of social media and content marketing.

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5 steps to creating flawless monthly inbound marketing reports [Free eBook]

Did you kick off 2016 with all the best intentions for implementing an inbound marketing strategy, setting SMART goals and (more importantly) achieving them? The next step is finding ways to monitor your progress against these targets throughout the year.

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Facebook Instant Articles Haven't Killed Your Website

The following blog post is in response to an article posted by Brand Republic on 20th Jan 2016, titled "Welcome to 2016. Facebook just killed your website forever": http://www.brandrepublic.com/article/1380040/welcome-2016-facebook-just-killed-website-forever

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4 steps to planning your inbound marketing budget [Free Budget Planner]

More and more companies are waking up to the need to invest more into their digital marketing; 77% of companies planned to increase their digital marketing budget in 2015, up from 71% in 2014 according to Econsultancy’s Marketing Budgets 2015 Report.

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Proving the value of inbound marketing to your CEO, CFO and sales team [Free Reporting Template]

Reporting the results of your inbound marketing efforts to your boss and sales team is no easy feat. The KPIs you normally use to measure your success, such as reach or website visits, probably aren’t the same as the ones they care most about. They need to see the direct impact of your marketing activity on their bottom line ROI.

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5 realistic New Year's resolutions for inbound marketers

The start of a new year is the ideal time to consider and set your inbound marketing goals for 2016. Setting your objectives means initially reflecting on your performance with each channel in 2015 and then deciding what you want to achieve over the next 12 months.

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