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What's on your mind?

More than anything, we want to find out what’s holding you back from achieving your business goals. We’d like to fully understand your current marketing strategy, the challenges your company is facing, and most importantly, determine what we can do to help.

Why top-level personnel should do social media

How active are the leaders on their company’s social media accounts? Many are usually too busy and it falls to the comms team.  Is this you?   It shouldn’t be as top-level social engagement can impact business results big time.

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Come to the next Solent HUG—meet HubSpot’s Sabine Schmidt

Friendly, informative and fun, the Solent HUG is a local community committed to educating, inspiring and sharing best inbound marketing and sales practice.   Free to attend, meetings are held four times a year, with the first HUG of 2020 being held at Eastleigh Football Club on Wednesday, 18 March.

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Use website analytics to master your customer buyer journey

When it comes to digital marketing, your website is a powerful sales tool—so much more than an on-line brochure or storefront.   It is a treasure trove of information and it’s up to you to be an expert miner and plunder its lucrative resources.

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head in sand

Dead Leads Exist—how to spot them and move on

Although there is truth in the old sales adage: “No doesn’t mean no, it just means not right now” there comes a time when even the most resilient and tenacious of us must pull our heads out of the sand, face reality and focus on high-potential leads.   The success of your inbound marketing strategy depends on it.

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Outbound Marketing Lives! And helps your business grow

Remember outbound marketing—reaching customers with targeted approaches such as cold calls, email marketing, direct mail, advertising, print and account-based marketing (ABM). It was sidelined when inbound marketing strode in but it is still a valid and powerful marketing tool when it comes to growing your business.

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Convert leads into sales with web analytics

In a digital marketing world you must establish and maintain a competitive edge. For this you need a website—structured, good looking, well written and focussed on your target market. But did you know that your website can also be your hardest working salesperson?

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About the Solent HUG—from the mouths of HUGgers

Involved in inbound marketing and sales? Wondering whether the Solent HUG is worth attending? Listen to what our committed HUGgers have to say…

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Strengthen your digital marketing with PESO

PESO is the acronym for Paid—Earned—Shared—Owned. It represents the segmentation of all marketing channels that can be utilised to build your brand. Each segment has its own identity but combine them and they become a more powerful whole that delivers better results and a more connected message.

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WANTED! Senior Account Manager

Breckenridge is a growth agency, powering clients to meet their business goals through content, digital marketing, branding and graphic design. Proud to be a family business since 1983, we are looking for an experienced Senior Account Manager to drive a key function and deliver a step-change in our own growth.

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Email Marketing? Breckenridge proves it works!

Is email marketing part of your inbound marketing toolkit? It should be—it's a powerful sales driver! The Titchfield Dental Times proves it…

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Why it pays to reward your B2B customers

In the continual push for new business never overlook your existing customers. If you do, they will cool quickly and hotfoot it to more appreciative pastures. And, believe us, it takes a lot more than charm and tulips to keep them faithful...

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Lady Marketeers: Learn to amplify marketing with LinkedIn

Not long now until the Lady Marketeers meet—just about the best collection of female marketing nous in the region. FREE to attend but register first.

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Calling all B2Bs: How to hang on to your customers

Netting customers is one thing—hanging on to them is another. Losing a number of clients over a given period of time is called customer churn. Too many losses will damage your brand reputation and bottom line—your ROI.

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LEADS: Realise Their Value—Rest on Your ROI!

Your business’s success depends on your Return on Investment—and it’s finding new customers/sales that determines whether you can put your feet up on a tidy profit. And sales rely on quality leads—the ones that are worth chasing because they will pay.

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Meet HubSpot’s Zara Flannery at the next Solent HUG

Looking for the best support with onboarding your Inbound Marketing strategy? Come to the next Solent HUG! Meet and talk with HubSpot’s Senior Onboarding Specialist, Zara Flannery. WHERE: Eastleigh Football Club, The Silverlake Stadium, Stoneham Lane, Eastleigh Hampshire SO50 9HT WHEN: 4 December, 9.30am—11.30am

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#BRECKATHON2: A Day to Work on Breckenridge

All hands on deck—check Out-of-office email set—check Mind-switch from working for clients to working for Breckenridge—check Must be #Breckathon2—another day focused on our own growth and development, with our clients benefitting from the changes.

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The importance of a sure-fire PR plan

Public relations does what it says on the tin: builds your relationship with your public. It influences your brand reputation and how it impacts your audience—your customers, clients, suppliers, staff, stakeholders, journalists and regulators.

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Lady Marketeers know how to get news noticed by journalists!

  All thanks to their September guest speaker, Darren Slade, Group Business Editor at Newsquest Hampshire and Dorset.

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Breckenridge upskills at BrightonSEO 2019

Our very own SEO & PPC Manager, Shawn Harding, was in his element at BrightonSEO in September. For two whole days he lived and breathed SEO with fellow search marketing nerds...

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Breckenridge talks marketing automation at the Business Innovation South Expo

Breckenridge MD, Ross Breckenridge, talked about the inbound approach to marketing automation at #BIS2019—the South’s first major business Expo, held at Chilworth Manor Hotel in September.

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How to build and manage your first online Sales Funnel

If you are new to the marketing industry it pays to be able to build a first-class sales funnel. This is the vital first step in the success of your digital marketing campaign and will attract and convert new customers—the lifeblood of your business.

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Lady Marketeers talk business with Newsquest Business Editor

WHERE: ElemenTel, Chancery House, Premier Way, Romsey, Hampshire SO51 9DQ   WHEN: Tuesday, 24 September   WHO: Guest speaker, Darren Slade

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Introducing our Queen of Planning…

Strategic planner. People and project manager. Bringer of order to chaos. Chief ass-kicker. Meet Rae Hardy-Aitken—Breckenridge’s Head of Operations.

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Visual Content Marketing: How a picture paints a thousand words

We live, work and play in an increasingly visual world and exploiting images of every type and video in your content marketing is critical to the success of your strategy.

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Visit Breckenridge at the Business Innovation South Expo

Looking for an Inbound Marketing Agency that will help your business grow? Visit the Breckenridge Stand at the Business Innovation South Expo. Chilworth Manor Hotel, Southampton Science Park Thursday, September 12 10am—4.30pm

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Meet Ian McKeown @ the Solent HUG for FREE Inbound Marketing Smarts

Check out this HubSpot Implementation Specialist—he’s Ian McKeown and he’s jetting in from HubSpot’s Dublin HQ to give you lucky Solent HUGGERS FREE digital marketing insights and hands-on support. Subject: Lead Capture Techniques—gated content strategy and how to create conversion points on your website Venue: Urban Reef Seafront Restaurant & Beach Bar, Boscombe Date: Wednesday, 18 September, 2019  

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5 Social Media Metrics for Marketing Success

Social media metrics have a reputation for being baffling and time-hungry, but this doesn’t have to be the case. Here are five pointers to help you to understand and use social media metrics—vital for writing your social media marketing report and proving that your strategy is working.

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#BRECKATHON1: Time out from Breckenridge to work on Breckenridge

  You need green-space chillin' for blue-sky thinkin', so here's a handful of us halfway through our first Breckathon—a day where we switched from working for our clients to working on our business.

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Lady Marketeers! Why Storytelling Makes the Best Marketing…

For the best ideas, come to the next Lady Marketeers meet...

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From the Mini to Miriam Stoppard: StannahTalks to the UK!

As we speak, the latest issue of StannahTalk is talking to thousands of Stannah stairlift users throughout the UK.

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Meet Stephen Fuery @ the Solent HUG for FREE Inbound Marketing Advice

Looking for the best support with your Inbound Marketing strategy? Come to the next Solent HUG—Dancing Man Brewery, 19 June—and listen to HubSpot’s Principal Implementation Specialist, Stephen Fuery—he's flying in from Dublin to speak on ‘How to overcome the top five client struggles with HubSpot.’

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Meet Peter Czapp @ the Solent HUG for FREE Inbound Marketing Advice

Who better to speak at the next Solent HUG on ‘Targeted Content and Thought Leadership’ than business entrepreneur, Peter Czapp?

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Solent HUG: FREE Inbound Marketing Smarts from Industry Experts

Yet another Solent HUG looms, promising FREE inbound smarts from HubSpot's Stephen Fuery, flying in from Dublin, and The Wow Company's Peter Czapp.

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BRAND ARCHETYPES: Why you must create the right brand identity

It’s vital to correctly identify your brand archetype in order to connect with your target market and generate customer loyalty. 

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Solent HUG—March 2019: A Content Marketing Belter!

Next week's Solent HUG is a content marketing belter and well worth a blog to put you in the inbound marketing picture. 

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How to Up Your Conversion Rate with Landing Pages + Email Marketing

When it comes to turning leads into customers, combining email and landing pages is a powerful tactic in the success of your inbound marketing strategy.

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Inbound Marketing: It’s All About Pulling Power…

When it comes to the Law of Attraction, inbound marketing has all the magnetism your brand needs to build looks, reputation and wealth.

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Digital Marketing 2019: How's It Flowing?

Just like free drinks at a networking event, January dried up fast! So how's your digital marketing strategy? Do you have one? Here are a few pointers why you must raise a brimming inbound glass to power you through this year and into the next.

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"Not obsessed with Facebook & Instagram marketing? Then you lose."

Prophetic words from Gary Vaynerchuk— a major media, communications and marketing influencer who's switched on to social media’s importance in the future of digital marketing.

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From bandv to Breckenridge: A Dream of a Year

A Dream Circus—what better way to lionise a dream of a year. Following 12 months of growth, culminating in a big, fat hairy rebrand that took us from bandv to Breckenridge, we needed to let our hair down.

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From Drawing Boards to Digital Time Lords: A 35-year Growth Story

Meet Breckenridge—The Growth Agency.  Who? Yes, you read it right—bandv has rebranded.

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StannahTalk Lands! No. 1 Winter Friend for 1000s!

The 15th issue of StannahTalk is winging its way to stairlift users throughout the UK—thanks, once again, to Breckenridge's design, research, writing and production team.

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Liam Loves SILVER! Breckenridge Wins CIPR PRide Award

Yes! Liam Loves Escalators children's safety campaign scoops SILVER at the CIPR's regional PRide Awards at Bristol Marriott Hotel City Centre, 30 November.

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Breckenridge sings Honeypot's praises!

Honeypot Children's Charity has long been Breckenridge's charity of choice—and what better way to sing its praises than to (once again) design their annual Christmas Carol Concert programme, tickets and flyers.

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Liam Loves Escalators wins Marketing Campaign of the Year Awards

Liam Loves Escalators: Breckenridge shortlisted for 2018 CIPR #PRideAwards!

Remember Liam Loves Lifts—Breckenridge's children's safety campaign on behalf of the Lift and Escalator Industry Association (LEIA)?  Well, it seems Liam Loves Escalators, too, and it has been shortlisted for the 2018 CIPR #PRideAwards, Not for Profit Campaign, South of England and Channel Islands region.

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Why/How You Should Create Your Own Social Media Strategy

Social media is a powerful marketing tool and integral to your digital marketing campaign—so make sure you give it the planning it needs to generate best results. 

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Boost Your Brand and ROI with Email Marketing

Email still reigns when it comes to digital marketing—so it’s imperative that you exploit this powerful tool to reap the most from your inbound campaigns.

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Got #HashTag-itis? Take Breckenridge’s magic bullet for giga-fit* Tweeting

No doubt about it—hashtags extend your Tweet-reach, encourage engagement and help you muscle up in your audience’s eyes. But, if those hashtags aren’t on point, they can weaken your Twitterings.

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Painstaking Punctuation Saves Lives—and Business!

When it comes to meaning you MUST punctuate correctly. It clarifies intent so that your readers/clients/customers get the right end of the ice pick.

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Come along to the Breckenridge Academy No. 4—for Inbound Marketers!

Digital marketing agency Breckenridge is hosting its fourth ‘Breckenridge Academy’ at the Hilton Ageas Bowl Hotel in West End, Thursday, 15 November, 9am—1pm.

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Breckenridge and Stannah Lifts: PR in Action!

How about this for Breckenridge PR in action?—A four-page editorial on the two Stannah passenger lifts installed in the brand new International Bomber Command Centre in Lincolnshire, to feature in the Conservation and Heritage Journal.

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Listen up to outbound marketing—it’s a ballsy co-mover when it comes to slicing leads along your sales funnel...

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How to Stay Ahead of Google’s Hair-wrenching SEO Algorithms…

Google’s search algorithms change daily -- around 500--600 times a year. Some are minuscule tweaks, others seriously shake up the search engine results pages (SERPs). EVERY change influences the rise and fall of your brand content on SERPs.

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Marketing, Advertising & The Long Arm of the Law...

Now that GDPR has us firmly gripped, what better time to brush up on the legalities of Marketing and Advertising -- to avoid being handpicked by the long arm of the law…

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Breckenridge's SSL Certification Guarantees Your Website’s Security

Who hasn’t hotfooted it from a website that is not secure?  To make sure this doesn’t happen to your website users, Breckenridge offers full Secure Sockets Layer (SSL) certification – a Google Chrome 68 protocol, introduced in July 2018, that will stop the search giant from visibly stamping your website as ‘Not Secure’.

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Is Your Website Rockin'?

 Websites are dynamic entities – a slick synthesis of programming and design to create the ultimate visitor user experience (UX). So, it pays to keep an eye on website trends...

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Inbound PR

Inbound PR: Headliner, Page-turner, Best Seller – Big Bucks Earner!

Prologue Thanks to digital marketing, the subtle art of Inbound Public Relations is rubbing shoulders with its showier, noisier, more results-obvious marketing best sellers such as advertising, digital and social media.

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Liam Loves Escalators wins Marketing Campaign of the Year Awards

‘Liam Loves Escalators’ Children’s Safety Campaign Wins the ‘Marketing Campaign of the Year’ Award

We are thrilled to announce that our Children’s Safety campaign ‘Liam Loves Escalators’ created for the Lift and Escalator Industry Association (LEIA) has won ‘Marketing Campaign of the Year’ in the Trade Association Forum (TAF) Best Practice Awards.

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June – Halfway Through 2018: Is Your SEM Strategy on Target?

How do you score on our Search Engine Marketing tick list? 

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StannahTalk, Summer 2018: A Right Royal Edition!

For some, it’s the first swifts in our skies that herald summer. For others, it’s the arrival of StannahTalk…

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Riding the AI Wave: How Artificial Intelligence Future-proofs SEO

AI is surfing in. We’re fast handing over human skills and cognition to machines that do all the thinking and doing for us. It already impacts every aspect of online/inbound marketing but, unsurprisingly, it has massive ramifications when it comes to your SEO.

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Brighton SEO: April 2018 Recap

I love BrightonSEO.

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Hearty Praise from Hampshire Fare for New Website

It’s always nice to receive praise from a client for a job well done and having recently designed and created a brand-new website for not-for-profit organisation Hampshire Fare, that’s exactly the delightful position we found ourselves in.

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How Blogging Bigs-Up Your Inbound Marketing . . .

 Meet Jo Blogs, Breckenridge’s blogging superpower. She’s here to set you right about the importance of blogging as part of your digital marketing strategy. She knows her onions, so, if you are in any doubt about blogging’s value, feel free to plunder her expertise…

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Social Media: Does This Subtle SuperPower Up Your SEO?

When it comes to shining online, does social media affect search rankings? Depends. Why? Because Google guards its algorithms fiercely and is elusive when it comes to social linkbacks as a ranking influence. However, evidence indicates that social metrics impact SEO in a subtle way.

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WordPower! How Copywriting Whams-Up Your Conversion Rates!

 When it comes to electronic commerce, converting browsing customers into paying customers owes much to words and the power of persuasion. So it pays to invest in influential copywriting – a potent, economical tool that will drive your readers to engage with your content and click your calls-to-action, increasing leads and whamming-up your conversion rates.

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BYE-BYE 2017 ~ Breckenridge's had a Marketing Ball!

And so another year fades – and what a colourful year it’s been; a year of challenges, changes and triumphs, for us and for our clients. Before succumbing to the seasonal scrum, how about a whistle-stop waltz around a few of the highlights? 

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Best Party Ever for Breckenridge!

 Last weekend bandv had our annual Christmas party and we certainly celebrated in style!

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Breckenridge’s MD Ross Breckenridge Helps to Raise £47,000 for Kick4Life

Breckenridge's MD Ross Breckenridge has helped to raise a whopping £47,000 for the Kick4Life charity by taking on Deloitte’s Ride Across Britain Cycling Challenge.

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StannahTalk's out ~ it must be Christmas!

It's here! The winter edition of StannahTalk – right up there with the nation's favourite festive first-footer, the Mince Pie.  Soon to be thudding on doormats throughout the UK, this magazine prepares Stannah stairlift users for the seasonal scrum.

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Inbound Intelligence: it pays to be all ears!

When it comes to Inbound Intelligence, it pays to be up on the lingo. Here are a few of the main terms—and keep an ear out for changes as this is a fast-evolving industry.

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From Quills to Computers ~ copywriting still counts!

Ink pens (of every ilk), paper and typewriters may have been bumped out by computers, but copywriting is here to stay.

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COPYWRITING: Omnipotent, Omniscient OMNIARCH!

Bold but true: copywriting underpins every function in a multi-disciplinary marketing agency—ignore it to your detriment.

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How to set SMART goals for your inbound marketing strategy

The goals that you set for your inbound marketing will guide your strategy and tactics and will determine what success looks like for you and your team. It is therefore important to set some really SMART goals.

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New LEIA Safety campaign 'Liam Loves Escalators' goes live

We are delighted to announce that the latest instalment in the 'Liam Loves' safety campaign series by  LEIA (the trade association and advisory body for the lift and escalator industry) , 'Liam Loves Escalators' is available to order now! 

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Copywriting + Content Writing: A Winning Tag Team

When it comes to muscling-up in today’s marketing ring, it pays to have a solid writing tag team fighting your corner. Why? Because it brings complementary communication skills to the canvas—skills that will help to strengthen and build your business.

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Praise for Prospectus re-design from Itchen College

It’s always nice to receive praise from a client for a job well done and having recently completed the brand-new Prospectus for Itchen Sixth Form College, that’s exactly the position we found ourselves in.

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Breckenridge’s MD takes on Deloitte’s Ride Across Britain for Kick4Life

Breckenridge’s very own MD is set to take part in Deloitte’s Ride Across Britain cycling challenge this September to raise crucial funds for the Kick4Life charity.

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Breckenridge is delighted to announce the launch of new LEIA safety campaign ‘Liam Loves Escalators’

We are delighted to announce that LEIA (the trade association and advisory body for the lift and escalator industry) has invited Breckenridge to develop and run the latest instalment in their ‘Liam Loves’ safety campaign series; introducing ‘Liam Loves Escalators’.

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StannahTalk: A Case Study

Breckenridge enjoys a mutually beneficial relationship with the Stannah Group of companies (Lifts Limited, Lift Services and Stairlifts), delivering results-geared marketing for over 30 years—from bespoke websites, SEO and PPC to design, PR, copywriting and production.

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Get ahead of your competitors with your very own Social Media plan

A lot of businesses don’t give social media the credit it deserves; they seem to push it to the back of the ‘to do’ list and upload content without any real thought behind it.

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The real value of PR

    As PR practitioners, we are often asked what the real value of PR is. Now, I don’t proclaim to be a mind-reader (probably far from it), but at this precise second, I bet I can guess exactly what you are thinking…

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Our main takeaways from the State of Inbound 2017

HubSpot’s State of Inbound is upon us and as an Inbound marketing agency ourselves we always look forward to digesting it, but for those of you who don’t know what this is, it’s a Business report for Marketing and Sales Research and its purpose is to uncover International Marketing priorities, latest content distribution trends, and buyer communication preferences.

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Saluting Independence: latest issue of StannahTalk, by Breckenridge

2017 is a big year for Stannah Lifts – it's their 150th anniversary as a UK-leading lift company, so it's fitting that this issue of StannahTalk should pay tribute to its heritage.

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Becoming our own growth agency

The lasting effects of completing Dan Tyre’s Pipeline Generation Bootcamp Like many agency owners - or any business owner / manager for that matter - business development is just one of the tasks on my plate. People, job, financial and account management, training, business leadership and strategy are all easy reasons to give for not getting on with the task of generating new business. Generating a consistent pipeline of opportunities is tough, and even though I know it’s vitally important it always seems to get pushed to the back of the queue.

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Marketing: interfuse currents for maximum success

First we all rode the traditional, well-charted current of outbound marketing; now we have new-wave inbound marketing crackling in, shaking us up and making us do things differently. That's a lot of currents to decipher. The trick is interfusion – the joining or mixing (two or more things) together.

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Digital Marketing: find the right formula to transform your business

If you are looking for digital marketing support and direction, make sure you source a boffin proficient in all platforms!

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Our top takeaways from the 2017 Inbounder Event in London

On the 2nd of May, we visited the 2017 London Inbounder event and we just wanted to put together a short blog to highlight our biggest takeaways from the event. 

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How to Create Inbound Email Campaigns that Work

Email is still one of the best channels for driving marketing ROI so it comes as no surprise that marketers around the world keep sending billions of emails every day. Email marketing has traditionally been associated with outbound marketing and is indeed one of the prime examples of good old traditional marketing. Those who have managed to turn email marketing into a successful inbound channel, however, see better results. 

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7 Ways to grow your Instagram engagement and acquire new followers

When looking to grow your Instagram page it can often feel like a very high mountain to climb and you can sometimes feel that you’re never destined to reach the many thousands of followers that some Instagram accounts have already accumulated. I’m going to give you 7 handy tips on how you can go about changing this.

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11 mistakes everyone makes when starting their first AdWords campaign. Your top tips from a Google Premier Partner

This week, Breckenridge is very happy to have been awarded the Google Premier Partner badge. This means Google recognises us as having advanced PPC knowledge and demonstrating a higher level of AdWords skill and expertise.

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5 Reasons why Instagram may be a good idea for your Business

We live in a world which is heavily dependent on Social media now and Instagram is one of the biggest photo sharing platforms in the world, so why would businesses not want to take advantage of this?

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Why everyone needs to stop going on about regional agencies

I’m a Londoner, born and bred and I’ve spent 10 years working in London PR agencies. I loved my time in London, but the 2.5-hour commute and rising rental market were getting on my nerves, so, four weeks ago, I moved to Southampton.

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Beginners Guide on how to Manage your Social Media pages

Social media plays a crucial role in today’s modern day living, it acts as an important tool for people to stay up to date with what is going on in the world and has become a fundamental source of customer communication for companies.

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Breckenridge's BIG BOASTY YULE BLOG 2016...

... And we are not ashamed  Where did it go? More to the point, what did we do with it? Did we remain buoyant in the face of Brexit, Trump, and the lampooned peak of half-baked marketing that is Toblerone's rotting roofline – slashed from top-value terrace to short-change semis? Of course we did! And a looming New Year is no time to be coy about achievements and activities.

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StannahTalks up a Seasonal Snowstorm

Once again the Breckenridge team has flexed its marketing muscle and researched, written, designed and produced the latest issue of StannahTalk, the magazine of world-leading stairlift manufacturer, Stannah Stairlifts.

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Little Fingers Campaign for LEIA: A Case Study

At Breckenridge, we have a proud reputation of running bold and creative marketing campaigns on behalf of for-profit and nonprofit companies alike. We especially love it when we get to work on something that’s truly beneficial for the world, so we were really excited to take the reins on a project on child lift safety for the Lift and Escalator Industry Association (LEIA).

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HubSpot Reporting: How to Make Your Analytics Work for You

As a marketer, a large part of your job is to track and optimise your performance over time. You need to record your results against your goals to see how on-target you are, and so you can continue to improve moving forward. That’s why reports, both within your team and for your colleagues and bosses, are so important.

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15 Ways to Make Your Social Media Sharing Easier with HubSpot

There are many free tools out there like Buffer, Hootsuite and Tweetdeck to help you manage your social media accounts from one platform, but our favourite paid platform is HubSpot for its convenience, ease of use and the fact that it handles everything from blogging to email, to landing pages all in one place. Anyway, we digress...

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Blogging 101: How to Optimise Your Blog Posts Using HubSpot

HubSpot is probably the most intuitive, useful blogging platform around, and I’m not just saying this because we’re a HubSpot inbound certified agency. It’s more truthful to say we chose to become HubSpot certified because it’s so great.

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