More than anything, we want to find out what’s holding you back from achieving your business goals. We’d like to fully understand your current marketing strategy, the challenges your company is facing, and most importantly, determine what we can do to help.
How active are the leaders on their company’s social media accounts? Many are usually too busy and it falls to the comms team. Is this you? It shouldn’t be as top-level social engagement can impact business results big time.
Friendly, informative and fun, the Solent HUG is a local community committed to educating, inspiring and sharing best inbound marketing and sales practice. Free to attend, meetings are held four times a year, with the first HUG of 2020 being held at Eastleigh Football Club on Wednesday, 18 March.
When it comes to digital marketing, your website is a powerful sales tool—so much more than an on-line brochure or storefront. It is a treasure trove of information and it’s up to you to be an expert miner and plunder its lucrative resources.
Although there is truth in the old sales adage: “No doesn’t mean no, it just means not right now” there comes a time when even the most resilient and tenacious of us must pull our heads out of the sand, face reality and focus on high-potential leads. The success of your inbound marketing strategy depends on it.
Remember outbound marketing—reaching customers with targeted approaches such as cold calls, email marketing, direct mail, advertising, print and account-based marketing (ABM). It was sidelined when inbound marketing strode in but it is still a valid and powerful marketing tool when it comes to growing your business.
In a digital marketing world you must establish and maintain a competitive edge. For this you need a website—structured, good looking, well written and focussed on your target market. But did you know that your website can also be your hardest working salesperson?
PESO is the acronym for Paid—Earned—Shared—Owned. It represents the segmentation of all marketing channels that can be utilised to build your brand. Each segment has its own identity but combine them and they become a more powerful whole that delivers better results and a more connected message.
Breckenridge is a growth agency, powering clients to meet their business goals through content, digital marketing, branding and graphic design. Proud to be a family business since 1983, we are looking for an experienced Senior Account Manager to drive a key function and deliver a step-change in our own growth.
In the continual push for new business never overlook your existing customers. If you do, they will cool quickly and hotfoot it to more appreciative pastures. And, believe us, it takes a lot more than charm and tulips to keep them faithful...
Netting customers is one thing—hanging on to them is another. Losing a number of clients over a given period of time is called customer churn. Too many losses will damage your brand reputation and bottom line—your ROI.
Your business’s success depends on your Return on Investment—and it’s finding new customers/sales that determines whether you can put your feet up on a tidy profit. And sales rely on quality leads—the ones that are worth chasing because they will pay.
Looking for the best support with onboarding your Inbound Marketing strategy? Come to the next Solent HUG! Meet and talk with HubSpot’s Senior Onboarding Specialist, Zara Flannery. WHERE: Eastleigh Football Club, The Silverlake Stadium, Stoneham Lane, Eastleigh Hampshire SO50 9HT WHEN: 4 December, 9.30am—11.30am
All hands on deck—check Out-of-office email set—check Mind-switch from working for clients to working for Breckenridge—check Must be #Breckathon2—another day focused on our own growth and development, with our clients benefitting from the changes.
Public relations does what it says on the tin: builds your relationship with your public. It influences your brand reputation and how it impacts your audience—your customers, clients, suppliers, staff, stakeholders, journalists and regulators.
If you are new to the marketing industry it pays to be able to build a first-class sales funnel. This is the vital first step in the success of your digital marketing campaign and will attract and convert new customers—the lifeblood of your business.
Looking for an Inbound Marketing Agency that will help your business grow? Visit the Breckenridge Stand at the Business Innovation South Expo. Chilworth Manor Hotel, Southampton Science Park Thursday, September 12 10am—4.30pm
Check out this HubSpot Implementation Specialist—he’s Ian McKeown and he’s jetting in from HubSpot’s Dublin HQ to give you lucky Solent HUGGERS FREE digital marketing insights and hands-on support. Subject: Lead Capture Techniques—gated content strategy and how to create conversion points on your website Venue: Urban Reef Seafront Restaurant & Beach Bar, Boscombe Date: Wednesday, 18 September, 2019
Social media metrics have a reputation for being baffling and time-hungry, but this doesn’t have to be the case. Here are five pointers to help you to understand and use social media metrics—vital for writing your social media marketing report and proving that your strategy is working.
Looking for the best support with your Inbound Marketing strategy? Come to the next Solent HUG—Dancing Man Brewery, 19 June—and listen to HubSpot’s Principal Implementation Specialist, Stephen Fuery—he's flying in from Dublin to speak on ‘How to overcome the top five client struggles with HubSpot.’
Just like free drinks at a networking event, January dried up fast! So how's your digital marketing strategy? Do you have one? Here are a few pointers why you must raise a brimming inbound glass to power you through this year and into the next.
A Dream Circus—what better way to lionise a dream of a year. Following 12 months of growth, culminating in a big, fat hairy rebrand that took us from bandv to Breckenridge, we needed to let our hair down.
Honeypot Children's Charity has long been Breckenridge's charity of choice—and what better way to sing its praises than to (once again) design their annual Christmas Carol Concert programme, tickets and flyers.
Remember Liam Loves Lifts—Breckenridge's children's safety campaign on behalf of the Lift and Escalator Industry Association (LEIA)? Well, it seems Liam Loves Escalators, too, and it has been shortlisted for the 2018 CIPR #PRideAwards, Not for Profit Campaign, South of England and Channel Islands region.
How about this for Breckenridge PR in action?—A four-page editorial on the two Stannah passenger lifts installed in the brand new International Bomber Command Centre in Lincolnshire, to feature in the Conservation and Heritage Journal.
Google’s search algorithms change daily -- around 500--600 times a year. Some are minuscule tweaks, others seriously shake up the search engine results pages (SERPs). EVERY change influences the rise and fall of your brand content on SERPs.
Who hasn’t hotfooted it from a website that is not secure? To make sure this doesn’t happen to your website users, Breckenridge offers full Secure Sockets Layer (SSL) certification – a Google Chrome 68 protocol, introduced in July 2018, that will stop the search giant from visibly stamping your website as ‘Not Secure’.
Prologue Thanks to digital marketing, the subtle art of Inbound Public Relations is rubbing shoulders with its showier, noisier, more results-obvious marketing best sellers such as advertising, digital and social media.
We are thrilled to announce that our Children’s Safety campaign ‘Liam Loves Escalators’ created for the Lift and Escalator Industry Association (LEIA) has won ‘Marketing Campaign of the Year’ in the Trade Association Forum (TAF) Best Practice Awards.
AI is surfing in. We’re fast handing over human skills and cognition to machines that do all the thinking and doing for us. It already impacts every aspect of online/inbound marketing but, unsurprisingly, it has massive ramifications when it comes to your SEO.
It’s always nice to receive praise from a client for a job well done and having recently designed and created a brand-new website for not-for-profit organisation Hampshire Fare, that’s exactly the delightful position we found ourselves in.
Meet Jo Blogs, Breckenridge’s blogging superpower. She’s here to set you right about the importance of blogging as part of your digital marketing strategy. She knows her onions, so, if you are in any doubt about blogging’s value, feel free to plunder her expertise…
When it comes to shining online, does social media affect search rankings? Depends. Why? Because Google guards its algorithms fiercely and is elusive when it comes to social linkbacks as a ranking influence. However, evidence indicates that social metrics impact SEO in a subtle way.
When it comes to electronic commerce, converting browsing customers into paying customers owes much to words and the power of persuasion. So it pays to invest in influential copywriting – a potent, economical tool that will drive your readers to engage with your content and click your calls-to-action, increasing leads and whamming-up your conversion rates.
And so another year fades – and what a colourful year it’s been; a year of challenges, changes and triumphs, for us and for our clients. Before succumbing to the seasonal scrum, how about a whistle-stop waltz around a few of the highlights?
It's here! The winter edition of StannahTalk – right up there with the nation's favourite festive first-footer, the Mince Pie. Soon to be thudding on doormats throughout the UK, this magazine prepares Stannah stairlift users for the seasonal scrum.
The goals that you set for your inbound marketing will guide your strategy and tactics and will determine what success looks like for you and your team. It is therefore important to set some really SMART goals.
We are delighted to announce that the latest instalment in the 'Liam Loves' safety campaign series by LEIA (the trade association and advisory body for the lift and escalator industry) , 'Liam Loves Escalators' is available to order now!
When it comes to muscling-up in today’s marketing ring, it pays to have a solid writing tag team fighting your corner. Why? Because it brings complementary communication skills to the canvas—skills that will help to strengthen and build your business.
It’s always nice to receive praise from a client for a job well done and having recently completed the brand-new Prospectus for Itchen Sixth Form College, that’s exactly the position we found ourselves in.
We are delighted to announce that LEIA (the trade association and advisory body for the lift and escalator industry) has invited Breckenridge to develop and run the latest instalment in their ‘Liam Loves’ safety campaign series; introducing ‘Liam Loves Escalators’.
Breckenridge enjoys a mutually beneficial relationship with the Stannah Group of companies (Lifts Limited, Lift Services and Stairlifts), delivering results-geared marketing for over 30 years—from bespoke websites, SEO and PPC to design, PR, copywriting and production.
As PR practitioners, we are often asked what the real value of PR is. Now, I don’t proclaim to be a mind-reader (probably far from it), but at this precise second, I bet I can guess exactly what you are thinking…
HubSpot’s State of Inbound is upon us and as an Inbound marketing agency ourselves we always look forward to digesting it, but for those of you who don’t know what this is, it’s a Business report for Marketing and Sales Research and its purpose is to uncover International Marketing priorities, latest content distribution trends, and buyer communication preferences.
The lasting effects of completing Dan Tyre’s Pipeline Generation Bootcamp Like many agency owners - or any business owner / manager for that matter - business development is just one of the tasks on my plate. People, job, financial and account management, training, business leadership and strategy are all easy reasons to give for not getting on with the task of generating new business. Generating a consistent pipeline of opportunities is tough, and even though I know it’s vitally important it always seems to get pushed to the back of the queue.
First we all rode the traditional, well-charted current of outbound marketing; now we have new-wave inbound marketing crackling in, shaking us up and making us do things differently. That's a lot of currents to decipher. The trick is interfusion – the joining or mixing (two or more things) together.
Email is still one of the best channels for driving marketing ROI so it comes as no surprise that marketers around the world keep sending billions of emails every day. Email marketing has traditionally been associated with outbound marketing and is indeed one of the prime examples of good old traditional marketing. Those who have managed to turn email marketing into a successful inbound channel, however, see better results.
When looking to grow your Instagram page it can often feel like a very high mountain to climb and you can sometimes feel that you’re never destined to reach the many thousands of followers that some Instagram accounts have already accumulated. I’m going to give you 7 handy tips on how you can go about changing this.
This week, Breckenridge is very happy to have been awarded the Google Premier Partner badge. This means Google recognises us as having advanced PPC knowledge and demonstrating a higher level of AdWords skill and expertise.
I’m a Londoner, born and bred and I’ve spent 10 years working in London PR agencies. I loved my time in London, but the 2.5-hour commute and rising rental market were getting on my nerves, so, four weeks ago, I moved to Southampton.
Social media plays a crucial role in today’s modern day living, it acts as an important tool for people to stay up to date with what is going on in the world and has become a fundamental source of customer communication for companies.
... And we are not ashamed Where did it go? More to the point, what did we do with it? Did we remain buoyant in the face of Brexit, Trump, and the lampooned peak of half-baked marketing that is Toblerone's rotting roofline – slashed from top-value terrace to short-change semis? Of course we did! And a looming New Year is no time to be coy about achievements and activities.
Once again the Breckenridge team has flexed its marketing muscle and researched, written, designed and produced the latest issue of StannahTalk, the magazine of world-leading stairlift manufacturer, Stannah Stairlifts.
At Breckenridge, we have a proud reputation of running bold and creative marketing campaigns on behalf of for-profit and nonprofit companies alike. We especially love it when we get to work on something that’s truly beneficial for the world, so we were really excited to take the reins on a project on child lift safety for the Lift and Escalator Industry Association (LEIA).
As a marketer, a large part of your job is to track and optimise your performance over time. You need to record your results against your goals to see how on-target you are, and so you can continue to improve moving forward. That’s why reports, both within your team and for your colleagues and bosses, are so important.
There are many free tools out there like Buffer, Hootsuite and Tweetdeck to help you manage your social media accounts from one platform, but our favourite paid platform is HubSpot for its convenience, ease of use and the fact that it handles everything from blogging to email, to landing pages all in one place. Anyway, we digress...
HubSpot is probably the most intuitive, useful blogging platform around, and I’m not just saying this because we’re a HubSpot inbound certified agency. It’s more truthful to say we chose to become HubSpot certified because it’s so great.