Revenue Operations

Revenue Operations (RevOps) is more than a buzzword – it’s a proven strategy for aligning your sales, marketing, and customer success units. No more siloed systems. No more crossed wires. Just a single, coordinated mission: to achieve predictable, scalable revenue growth.

In today’s competitive landscape, success isn't about having the most tools, but knowing how to leverage them effectively. RevOps provides this tactical operational advantage, eradicating inefficiency, confusion, and guesswork to drive tangible revenue results.

So why BreckOps?

BreckOps is our elite RevOps programme. It’s our way of running the mission. It is precise, strategic, and always people-first. We know that systems and data alone cannot win the day. People do.

At the core of our BreckOps approach are your people – your elite squad. We prioritize adoption, enablement, and buy-in as much as process engineering, data hygiene, and automation. A successful campaign depends on reliable intelligence, excellent equipment, clear mission goals, and a team trained to act on them. BreckOps provides you with a command and control centre equipped with the necessary skills and training.

The BreckOps battle plan

When you sign on with BreckOps, you don’t just get tech fixes; you’ll get a plan of attack, an armoury of tools, and a unit that’s trained, aligned, and ready to win. The BreckOps programme rolls out in phases to support your entire revenue engine – from the first touchpoint with a lead to the final handshake (and beyond) – giving you:

Clarity

Shared goals, shared dashboards, shared language.

Structure

Battle-tested processes that bring order to the front lines.

Intelligence

Real-time visibility across marketing, sales, and customer experience.

Momentum

A team that knows how to use HubSpot to win more deals, faster.

People

Role-based enablement and tactical training
Change management and adoption strategies
Internal champions programme

Process

End-to-end sales and marketing journey alignment
Lifecycle stage and handoff definition
Playbooks, workflows, and accountability systems

System

CRM and HubSpot optimisation
Automated lead scoring, routing, and follow-up
Dashboard configuration for all roles and ranks

Data

CRM clean-up and property audits
Attribution and performance reporting
Forecasting models and revenue insight loops

Real wins from the field

22%

Reduction in average deal cycle through smarter pipeline design

40%

Increase in MGL-to-SQL conversion with lifecycle automation

8+ hrs

Per week recovered for sales teams through process automation

90%

Reporting adoption across revenue teams, increased from 25%

What IS RevOps?

Revenue Operations (RevOps) serves as the operational backbone for predictable and sustainable revenue growth. It achieves this by aligning your marketing, sales, and customer success functions through shared systems, processes, and data.

By leveraging HubSpot, RevOps establishes a single source of truth for your entire revenue journey. This strengthens the connections between marketing activities, sales conversations, and customer relationships, effectively eliminating traditional silos that create friction for buyers and lead to lost revenue.

With RevOps:

Your customer journey becomes observable and measurable
Your decision-making improves through reliable, real-time data
Your resources are deployed where they’ll drive maximum growth
Your teams share unified goals and clear accountability

We implement HubSpot as your central Revenue Mission Control platform, configuring it to match your unique business needs.

The BreckOps difference: people-centred strategy

Every mission starts with intel. Our BreckOps programme always starts with onboarding which covers three key stages and unfolds over a set period – typically 8-12 weeks – fitting in around your company:

Discovery and assessment:

We work with key personnel across your revenue teams and audit your existing systems in order to assess the current state of your revenue operation.

Data analysis & interrogation:

We analyse your historical performance data, map your complete customer journey, and identify critical gaps and process gaps that are costing you revenue.

Strategic deployment and quick wins:

We develop a customised RevOps strategy with an outline of the highest-impact opportunities for quick wins, along with data cleanup, basic automation, and essential reporting dashboards.

Frequently asked questions

How long does a BreckOps programme typically take?

Rather than one huge project, we implement it in phases, with the first being a RevOps assessment and onboarding. Most clients see their first significant improvements within a few weeks, with more comprehensive transformation over 3-6 months once revenue pipeline observability is in place. This approach allows us to deliver value quickly while building toward long-term success.

Does adopting RevOps mean I need to replace my existing systems?

Not necessarily. We often integrate existing tools with HubSpot as your central Revenue Mission Control. Our initial assessment will identify which systems to keep, replace, or integrate. We always focus on practical outcomes rather than unnecessary change.

What kind of ROI can I expect from a RevOps programme?

Our clients typically begin seeing returns on their RevOps investment within the first 6 months, but the specifics depend on your starting point and implementation focus (for example, streamlining lead handovers, improving data quality, enhancing pipeline visibility, etc.) We'll establish clear, relevant metrics at the outset of each phase that align with your business priorities. Our modular approach means you'll see incremental value that snowballs rather than waiting for a big-bang return.

Will adopting RevOps disrupt our current operations?

Our phased approach is specifically designed to minimise disruption. We implement changes in controlled sprints, ensuring your team can continue their day-to-day work while gradually adopting new processes and systems. This approach builds momentum without risking business continuity.

How do you ensure revenue process and system adoption across different teams?

Our people-first methodology includes specific activities like role-specific training, change champion programmes, and regular pulse checks to identify and address resistance early. We measure adoption as carefully as we measure technical implementation.

Trigger title

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

“We couldn’t be happier with Breckenridge and their support in moving us to HubSpot. They made the transition from our old CRM to HubSpot smooth and hassle-free. On top of that, they’ve been a huge help with our HubSpot website. The team is always responsive, full of great ideas, and delivers everything on time. Breckenridge has been a fantastic partner, and we highly recommend them!”

Kelly Goodship, Managing Director

The Wow Company

“After a successful migration onto HubSpot from our legacy tech stack it was essential our teams retained a good level of support so that the business continues to feel the benefit of the new CRM. The team at Breckenridge are knowledgeable and proactive, often suggesting improvements in process or CRM use before we realise it is possible.”

Iain Mallon, CMO

Vibrant Energy Matters

"Breckenridge are a team of highly skilled HubSpot specialists who I've had the pleasure working with for a number of years, firstly in-house and later independently with clients who are starting their CRM journey. The team are friendly, approachable, honest, and personable."

Amelia Chubb, Marketing Contratcor

Horde

"We truly appreciate Breckenridge’s flexibility in being available to support us in the US and in the UK and troubleshoot any system issues we may be having quickly. Most recently I have been super impressed with the team's support on implementing products into our sales deals and their work on building custom calculated properties to feed into some bespoke pipeline reporting. I wouldn't hesitate to recommend Breckenridge to any company looking for a partner to help them get the most out of HubSpot to support their businesses growth."

Stuart Ching, VP North America

AccelerComm

"We genuinely see the team as an extension of our own. They are trusted advisers who collaborate closely with us on our shared business objectives, providing insightful guidance every step of the way. Ross, Chris, and the wider team are truly on the pulse when it comes to the latest in marketing, SEO, and AI-driven strategies. Their proactive approach ensures our efforts consistently keep pace with evolving martech trends and challenges. We value their partnership highly."

Russell Mort, Head of Marketing

The Marketing Centre

"Although we’d been using HubSpot for several years, we weren’t taking full advantage of its capabilities. Breckenridge supported us in redesigning our website, refining our content strategy, and implementing automation to better connect our marketing and sales processes. The project has been handled efficiently, and the team’s technical insight across their respective areas has proved genuinely useful."

Mark Robinson, Managing Director

Inoni

"I Have been blown away by their skill to implement everything I have asked for, needed and better yet, I have been shown things I didn't event know could be done.

"Breckenridge have supported me in building processes to help the business grow at a very very efficient pace."

Sara Marriman, Membership Manager

Old Bond Store

"The skill set, experience and support that Breckenridge offers has been a key part of helping us bring our vision to reality for the website and business system development at Sealpac UK. Collaborating with the team and tapping in to the extensive resources allows us to move forward whilst getting the best from both sides. Breckenridge have helped to create the standards and tools, enabling our business the agility to adapt and grow at the same time."

Gary Tufnell, Head of Marketing

Sealpac UK & Partners

"They understand our B2B business and how we want to utilise HubSpot to enhance our activities. I would recommend Breckenridge to any business looking to improve their marketing, sales, delivery and management processes. Nothing is too much trouble, and they have answers to all our questions, no matter how technical."

Suzanna Harley, B2B Digital Marketing

Stannah Lifts

“It has been a rollercoaster, and I’m delighted that launching Altuent internally was definitely a high moment for us. The team has very warmly received the new visual design of Altuent, and I am confident that as we bring the brand to life with our partners and clients, it will have a similar impact.

"Thank you for all your support, creativity, and hard work over the past few months. We really appreciate it!”

Emmet Kearney, Managing Director

Altuent

RevOps is a team game. BreckOps ensures your team is mission-fit.