What is Generative Engine Optimisation (GEO)
With the recent leaps in the field of AI-driven search, the digital landscape has been changing at a dramatic pace. With users putting more and more...
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PPC Audits: Maximise Your AdWords Performance
Regular management and maintenance is vital to the health of any PPC account; constant updates, the rise of Google’s AI and ever-increasing competitor...
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Generative AI & The Future of SEO
AI has been a topic hot on everyone’s lips for quite some time now. Whilst it is commonly agreed that AI is set to dramatically impact the way SEO...
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An Introduction to Google Analytics 4 (GA4)
Universal Analytics (UA) was sunset in July 2023 and replaced by Google Analytics 4 (GA4). GA4 represents a complete overhaul of how your website...
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