More than anything, we want to find out what’s holding you back from achieving your business goals. We’d like to fully understand your current marketing strategy, the challenges your company is facing, and most importantly, determine what we can do to help.
Southampton-based Itchen Sixth Form College offers A level and vocational qualifications for all abilities, along with Adult Education courses and a thriving International School.
The Challenge
As budgets within the education sector are always under pressure, Itchen Sixth Form College is in direct competition with other colleges in the local area to attract high-calibre students. They approached Breckenridge to help them develop their main marketing materials and, most importantly, rebuild their website to make it more appealing to their target demographic – 16-19 year-old students – while also making it easy for them to apply directly online.
The Solution
In close consultation with the College, the website was redesigned from the ground up on a powerful content-management system that allows for easy updates by College staff. A key component for the new site was the inclusion of a completely bespoke online application system that makes it much simper and quicker for prospective student to apply for their chosen courses. At the time of writing, we have recently undertaken a PPC campaign on behalf of the College to help boost awareness and applications.
In addition, we have also created numerous marketing materials, including the main College prospectus, along with other brochures, leaflets, posters and roller banners that are used to publicise the College at various recruitment events in Southampton and the surrounding area.
The Results
The refreshed materials – in particular the website – have been well received by staff and students alike. The streamlined appication process, in particular, has been a great success with the vast majority of applications now being made online instead of via the old paper-and-post route.
It is always a pleasure to work with the team from Breckenridge. Not only are the results excellent the process is enjoyable too. They are not afraid to guide us in our strategy and approach, and they proactively provide us with ideas for future campaigns.
