More than anything, we want to find out what’s holding you back from achieving your business goals. We’d like to fully understand your current marketing strategy, the challenges your company is facing, and most importantly, determine what we can do to help.
DR Solicitors is a specialist law firm providing legal advice to NHS primary care providers. Working with over 1,000 GP practices nationwide, DR Solicitors is well on its way to becoming the largest provider of legal services to the healthcare profession.
DR Solicitors’ goal was to establish themselves as the leading expert on healthcare law in the country and to generate more leads from their website by sharing their expert knowledge with a very specific target audience. With a business model built around responding to the needs of its clients, DR Solicitors were faced with the challenge of meeting the increasing demand for accessible legal information online. We joined forces to turn the DR Solicitors website into the go to online legal resource for GP practice managers and to build trust with a highly targeted audience.
We partnered with DR Solicitors to create a content marketing strategy that would establish the firm as a leading expert in healthcare law and generate highly relevant traffic and leads. This covered the full marketing to sales funnel from driving relevant traffic to following up on opportunities and ultimately opening more new matters.
The Breckenridge team created a series of content assets including checklists, videos, infographics and a consistent schedule of blog posts covering highly specialised topics. We also updated the design of their website in order to improve the user experience and optimise conversion rates. The new web design and streamlined conversion paths improved visitor engagement and decreased bounce rates.
We executed a content distribution and promotion strategy that included social media promotion, email campaigns, PR and partnerships with leading publications such as First Practice Management.
Through the development of a strong inbound marketing strategy, coupled with enhancements to the website and engaging graphics, we delivered a highly successful campaign for DR Solicitors, the result of which speak for themselves:
Website visits in a year
Blog traffic over 6 months
Increase in Organic
Increase in leads over 18 months
If you want to smash your growth goals and look good doing it you could be ready to work with Breckenridge
