What is the Helpful Content Update? It’s no secret that a majority of content on the web is made for the sole purpose of driving traffic to the writers’ websites.
Read moreAn Introduction to Google Analytics 4 (GA4) Universal Analytics (UA) is sunsetting in July 2023, to be replaced by Google Analytics 4 (GA4). GA4 represents a complete overhaul of how your website analytics data is collected from start to finish. But what do these changes mean for you? In this guide, we aim to explain the differences between Universal Analytics and GA4, and the impacts this migration may have on your business.
Read moreOur very own SEO & PPC Manager, Shawn Harding, was in his element at BrightonSEO in September. For two whole days he lived and breathed SEO with fellow search marketing nerds...
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Google’s search algorithms change daily -- around 500--600 times a year. Some are minuscule tweaks, others seriously shake up the search engine results pages (SERPs). EVERY change influences the rise and fall of your brand content on SERPs.
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When it comes to shining online, does social media affect search rankings? Depends. Why? Because Google guards its algorithms fiercely and is elusive when it comes to social linkbacks as a ranking influence. However, evidence indicates that social metrics impact SEO in a subtle way.
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Search engine optimisation is an essential part of any inbound marketing strategy. It’s what gets people ‘through the door’ and onto your website, whether they are researching the solution to a problem they want to solve for themselves, or comparing solution providers to do it for them.
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The following blog post is in response to an article posted by Brand Republic on 20th Jan 2016, titled "Welcome to 2016. Facebook just killed your website forever": http://www.brandrepublic.com/article/1380040/welcome-2016-facebook-just-killed-website-forever
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The world's largest search engine has been seeing a consistent year on year increase in people searching online via their mobile phones. We are almost at the tipping point where the volume of mobile searches will consistently beat searches on computers or laptops. Make sure you’re in Google’s good books with a mobile friendly website The world's largest search engine has been seeing a consistent year on year increase in people searching online via their mobile phones. We are almost at the tipping point where the volume of mobile searches will consistently beat searches on computers or laptops. To help mobile users find what they are looking for on the web, Google will give a very large ranking boost to "mobile-friendly" websites on Tuesday 21st April 2015.
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