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Read moreThis week, Breckenridge is very happy to have been awarded the Google Premier Partner badge. This means Google recognises us as having advanced PPC knowledge and demonstrating a higher level of AdWords skill and expertise.
Read morePPC is paid media that sits at the top and bottom of Google search results pages (SERPs). PPC ads appear when people search for certain keywords, and they ideally link to content on your website that provides the information searchers are looking for, making your ads both relevant and timely.
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For all the years it has been around, PPC advertising is still a mysterious area with many myths and misconceptions surrounding it. Since it’s such a powerful tool when it comes to increasing traffic to your website, remarketing previous visitors and promoting your content, it’s time to set the record straight.
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The holidays are coming, but will customers be coming to you? The Thanksgiving and Christmas season is nearly upon us, so it’s the ideal time to get your PPC campaigns ready for the inevitable festive rush.
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