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Topics: Events

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Digital marketing agency Breckenridge is hosting its fourth ‘Breckenridge Academy’ at the Hilton Ageas Bowl Hotel in West End, Thursday, 15 November, 9am—1pm.

Aimed at inbound marketers and building on the success of its predecessors, this workshop focuses on harnessing the power of Google Ads (formerly AdWords)—how to manage a campaign, attract more customers, reach the right people at the right time and target specific markets.

Topics covered comprise:

  • Google's auction process
  • Measuring campaign performance 
  • Attribution modelling
  • How to build an effective advert

Held in the Nicholas Meeting Room, the session is led by Breckenridge’s Pay-Per-Click (PPC) expert, Shawn Harding and MD, Ross Breckenridge, who comments:

“Google Ads allow your business to be seen by customers and potential customers at the very moment they are searching on Google for what you have to offer—and you only pay when people click to visit your website, or call. Of course, there’s much more to it than this, but it’s a powerful tool and we are keen to help marketers exploit its potential to grow their business. We’re a HubSpot GOLD Certified Partner Agency and Google Premier Partner, so everyone is in expert hands.”

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Breckenridge Academies give invaluable insight into the power of inbound marketing and sales, with each Academy focusing on key areas such as engaging customers/clients with your product, service or message, using content, social media, SEO and branding.

These full-on gigs have proved a hit with the regional marketing community, with positive feedback such as: “extremely useful”, “informative content”, “good delivery" and “an excellent presentation”.

For further information/tickets, please call 023 8043 3348, or email Breckenridge’s Business Development Manager, Sam Hemphill: sam@breckenridge.agency.