More than anything, we want to find out what’s holding you back from achieving your business goals. We’d like to fully understand your current marketing strategy, the challenges your company is facing, and most importantly, determine what we can do to help.
Honeypot Children's Charity has long been bandv's charity of choice—and what better way to sing its praises than to (once again) design their annual Christmas Carol Concert programme, tickets and flyers.
Remember Liam Loves Lifts—bandv's children's safety campaign on behalf of the Lift and Escalator Industry Association (LEIA)? Well, it seems Liam Loves Escalators, too, and it has been shortlisted for the 2018 CIPR #PRideAwards, Not for Profit Campaign, South of England and Channel Islands region.
Having just completed the HubSpot Pipeline Generation Bootcamp, I now feel I can purr loudly about our business. It is clear to me that, as a growth agency, we can really give our clients that extra bite in their marketing. Now this is something I have never doubted, of course, especially with our track record of delivering results into our specialist industries and sectors.
How about this for bandv PR in action?—A four-page editorial on the two Stannah passenger lifts installed in the brand new International Bomber Command Centre in Lincolnshire, to feature in the Conservation and Heritage Journal.
If you are involved in inbound marketing in any way, then come along to bandv’s seventh Solent HUG at Boscombe’s Overstrand Café, on Wednesday, 19 September, 9.30—11.30. Dedicated to the tools and tactics of inbound marketing, this FREE session covers Hubspot’s new design manager tools.
Our very own Administration Manager, Emma Appleton, and her two sons, will take part in the Alzheimer’s Society's Memory Walk on September 9 in Southampton. Emma and her boys, Jamie and Lewis, will join forces with over 110,000 people in this 7km fund-raising tribute to loved ones lost to dementia in all its forms..
Google’s search algorithms change daily -- around 500--600 times a year. Some are minuscule tweaks, others seriously shake up the search engine results pages (SERPs). EVERY change influences the rise and fall of your brand content on SERPs.
Who hasn’t hotfooted it from a website that is not secure? To make sure this doesn’t happen to your website users, bandv offers full Secure Sockets Layer (SSL) certification – a Google Chrome 68 protocol, introduced in July 2018, that will stop the search giant from visibly stamping your website as ‘Not Secure’.
Prologue Thanks to digital marketing, the subtle art of Inbound Public Relations is rubbing shoulders with its showier, noisier, more results-obvious marketing best sellers such as advertising, digital and social media.
We are thrilled to announce that our Children’s Safety campaign ‘Liam Loves Escalators’ created for the Lift and Escalator Industry Association (LEIA) has won ‘Marketing Campaign of the Year’ in the Trade Association Forum (TAF) Best Practice Awards.
On Sunday 1st July bandv’s PR Account Director Angela, Administration Manager Emma and our PR Account Manager Nicole joined thousands of women to take part in the Cancer Research UK Race for Life, on Southampton Common.
We are pleased to announce the details of our next bandv Academy workshop due to be held on Wednesday 18th July in the Nicholas room at the Hilton Ageas, 9am – 1pm . If you're responsible for the in-house marketing for your company and would like training to understand how to plan and structure your 'digital marketing strategy' for optimal Return on Investment then this is the course for you
Digital marketing inhabits a dynamic cosmos starred with technological wizardry, buzzwords and jargon that can bamboozle more than edify. So here we explain a few of today’s major trends, changes and terminology. We hope it helps…
AI is surfing in. We’re fast handing over human skills and cognition to machines that do all the thinking and doing for us. It already impacts every aspect of online/inbound marketing but, unsurprisingly, it has massive ramifications when it comes to your SEO.
It’s always nice to receive praise from a client for a job well done and having recently designed and created a brand-new website for not-for-profit organisation Hampshire Fare, that’s exactly the delightful position we found ourselves in.
bandv’s Chairman Colin Breckenridge joined a group of other industry experts at today’s Creative Expo to deliver an insightful presentation exploring ‘the impact of Artificial Intelligence (AI) on the creative industry’ and how future advances in AI are likely to impact on jobs within this sector.
Following the success of our first bandv Academy Workshop at the start of the year, we are pleased to announce the details of our second Academy workshop, due to be held on Wednesday 25th April in the Gilliat room of the Hilton, Ageas in Southampton’s West End.
Meet Jo Blogs, bandv’s blogging superpower. She’s here to set you right about the importance of blogging as part of your digital marketing strategy. She knows her onions, so, if you are in any doubt about blogging’s value, feel free to plunder her expertise…
bandv were delighted to be able to support the Honeypot Children’s Charity by designing the tickets and ball booklet for their recent Honeypot Ball, held on Saturday 3rd February. The event turned out to be a huge success and raised over £11,600 of funds for the charity in total.
“Extremely useful”, “informative content”, “nice delivery" and “an excellent presentation”. This is just some of the feedback we’ve received since our first bandv Academy workshop on Tuesday (6th February) which was held at the Hilton, Ageas in Southampton’s West End.
This Sunday 4th February is World Cancer Day – ‘a day to unite in the fight against Cancer’ so what better time to shine a light on our super-star Administration Manager Emma who every year takes part in Cancer Research UK’s Race for Life.
When it comes to shining online, does social media affect search rankings? Depends. Why? Because Google guards its algorithms fiercely and is elusive when it comes to social linkbacks as a ranking influence. However, evidence indicates that social metrics impact SEO in a subtle way.
When it comes to electronic commerce, converting browsing customers into paying customers owes much to words and the power of persuasion. So it pays to invest in influential copywriting – a potent, economical tool that will drive your readers to engage with your content and click your calls-to-action, increasing leads and whamming-up your conversion rates.
At bandv, we love meeting and connecting to new people as well as being committed to building and maintaining strong relationships, whether that’s with a new or existing client or simply with somebody we meet when we are out and about at an event.
The new year is a time for new beginnings and setting goals but what do you do if after only a few days back in the office, you find yourself sat in planning/strategy meetings tearing your hair out over the same stale ideas? Well, unfortunately fresh ideas rarely just magically materialise but hopefully some of our top tips below will give you a good starting point.
And so another year fades – and what a colourful year it’s been; a year of challenges, changes and triumphs, for us and for our clients. Before succumbing to the seasonal scrum, how about a whistle-stop waltz around a few of the highlights?
It's here! The winter edition of StannahTalk – right up there with the nation's favourite festive first-footer, the Mince Pie. Soon to be thudding on doormats throughout the UK, this magazine prepares Stannah stairlift users for the seasonal scrum.
Emily Plummer is one of our fabulous finalists in the Marketing & PR Category of the prestigious Hampshire Venus Awards sponsored by bandv. Here, Emily reveals more about how she has successfully delivered an entire company rebrand since being promoted to the role of Marketing Director.
Is your business ready for GDPR? With a 25 May 2018 deadline looming, it’s imperative that you are fully compliant. To ready you for this, bandv is holding FREE seminars, in conjunction with our client, W8Data – direct marketing data cleansing experts.
On the 18th of October we hosted our fourth Solent Hug at The Urban Reef in Bournemouth along with Lexis Click marketing agency. It was our biggest turnout to date with a range of just over 20 marketing professionals eager to learn and discuss all things to do with Inbound!
Hannah Powell is one of the talented finalists in the Marketing & PR Category of the prestigious Hampshire Venus Awards sponsored by bandv. Here Hannah reveals more about what her highlights have been with Meachers Global Logistics since she joined the company just over a year ago.
Last weekend over 20,000 runners took part in the world’s leading 10 mile running event, the Great South Run 2017 in Southsea, Portsmouth. This year bandv's PR Account Manager Nicole Prema and her dad joined the throng of runners to raise crucial funds for Cancer Research UK.
As the evening of the prestigious Hampshire Venus Awards draws closer, we wanted to reveal a little more about each of our fabulous finalists in the Marketing & PR category, sponsored by bandv, starting with Kerry Smith.
The goals that you set for your inbound marketing will guide your strategy and tactics and will determine what success looks like for you and your team. It is therefore important to set some really SMART goals.
We are delighted to announce that the latest instalment in the 'Liam Loves' safety campaign series by LEIA (the trade association and advisory body for the lift and escalator industry) , 'Liam Loves Escalators' is available to order now!
When it comes to muscling-up in today’s marketing ring, it pays to have a solid writing tag team fighting your corner. Why? Because it brings complementary communication skills to the canvas – skills that will help to strengthen and build your business.
It’s always nice to receive praise from a client for a job well done and having recently completed the brand-new Prospectus for Itchen Sixth Form College, that’s exactly the position we found ourselves in.
We are delighted to announce that LEIA (the trade association and advisory body for the lift and escalator industry) has invited bandv to develop and run the latest instalment in their ‘Liam Loves’ safety campaign series; introducing ‘Liam Loves Escalators’.
bandv enjoys a mutually beneficial relationship with the Stannah Group of companies (Lifts Limited, Lift Services and Stairlifts), delivering results-geared marketing for over 30 years – from bespoke websites, SEO and PPC to design, PR, copywriting and production.
As PR practitioners, we are often asked what the real value of PR is. Now, I don’t proclaim to be a mind-reader (probably far from it), but at this precise second, I bet I can guess exactly what you are thinking…
HubSpot’s State of Inbound is upon us and as an Inbound marketing agency ourselves we always look forward to digesting it, but for those of you who don’t know what this is, it’s a Business report for Marketing and Sales Research and its purpose is to uncover International Marketing priorities, latest content distribution trends, and buyer communication preferences.
When it comes to building a business, make a big noise about it. How else will people hear about you? Which is just how it hangs with bandv. As long as there's substance behind the noise – and there is – then we are loud and proud about our marketing smarts and their power to rock your business.
First we all rode the traditional, well-charted current of outbound marketing; now we have new-wave inbound marketing crackling in, shaking us up and making us do things differently. That's a lot of currents to decipher. The trick is interfusion – the joining or mixing (two or more things) together.
What an opportunity! An, exclusive, invitation-only event for HubSpot's top Diamond, Platinum, and Gold Agency Partners in Europe, the Middle East and Africa. Foolish not to go - downright rude, even...
On the 26th of April, it was the launch of the 2017 Hampshire Venus Awards and we couldn’t be prouder of sponsoring these very prestigious awards and recognising the array of talent in both the Marketing and PR category.
Email is still one of the best channels for driving marketing ROI so it comes as no surprise that marketers around the world keep sending billions of emails every day. Email marketing has traditionally been associated with outbound marketing and is indeed one of the prime examples of good old traditional marketing. Those who have managed to turn email marketing into a successful inbound channel, however, see better results.
When looking to grow your Instagram page it can often feel like a very high mountain to climb and you can sometimes feel that you’re never destined to reach the many thousands of followers that some Instagram accounts have already accumulated. I’m going to give you 7 handy tips on how you can go about changing this.
There are 850,000 people living with dementia in the UK. This is set to rise to one million by 2025, and two million by 2051. For team bandv, these statistics cannot be ignored, so we have decided to become a member of the Southampton Dementia Action Alliance. The Alzheimer’s Society run programme encourages organisations across various regions to connect, share best practice and take practical action on dementia. The goal is to change society’s response to dementia in line with that of cancer.
This week, bandv is very happy to have been awarded the Google Premier Partner badge. This means Google recognises us as having advanced PPC knowledge and demonstrating a higher level of AdWords skill and expertise.
I’m a Londoner, born and bred and I’ve spent 10 years working in London PR agencies. I loved my time in London, but the 2.5-hour commute and rising rental market was getting on my nerves, so, four weeks ago, I moved to Southampton.
Social media plays a crucial role in today’s modern day living, it acts as an important tool for people to stay up to date with what is going on in the world and has become a fundamental source of customer communication for companies.
... And we are not ashamed Where did it go? More to the point, what did we do with it? Did we remain buoyant in the face of Brexit, Trump, and the lampooned peak of half-baked marketing that is Toblerone's rotting roofline – slashed from top-value terrace to short-change semis? Of course we did! And a looming New Year is no time to be coy about achievements and activities.
Once again the bandv team has flexed its marketing muscle and researched, written, designed and produced the latest issue of StannahTalk, the magazine of world-leading stairlift manufacturer, Stannah Stairlifts.
If you want to learn how to transform your business using the powerful tools and tactics of Inbound Marketing then come along to the Solent HUG at the Orange Rooms in Southampton city centre on Wednesday, 7 December.
Hot from his appearance at the first UK HubSpot User Group (HUG) in Oxford bandv’s Client Services Director, Ross Breckenridge, is jetting off to Boston, Massachusetts, to attend INBOUND 2016: Fuel The Movement – the world’s most remarkable inbound marketing event.
At bandv, we have a proud reputation of running bold and creative marketing campaigns on behalf of for-profit and nonprofit companies alike. We especially love it when we get to work on something that’s truly beneficial for the world, so we were really excited to take the reins on a project on child lift safety for the Lift and Escalator Industry Association (LEIA).
As a marketer, a large part of your job is to track and optimise your performance over time. You need to record your results against your goals to see how on-target you are, and so you can continue to improve moving forward. That’s why reports, both within your team and for your colleagues and bosses, are so important.
There are many free tools out there like Buffer, Hootsuite and Tweetdeck to help you manage your social media accounts from one platform, but our favourite paid platform is HubSpot for its convenience, ease of use and the fact that it handles everything from blogging to email, to landing pages all in one place. Anyway, we digress...
HubSpot is probably the most intuitive, useful blogging platform around, and I’m not just saying that because we’re a HubSpot inbound certified agency. It’s more truthful to say we chose to become HubSpot certified because it’s so great.
2016 has seen rapid growth for bandv with five new members added to the team. One of our new recruits was Rachel, a placement student from Bournemouth University. Rachel joined us in February to manage some of the social media channels for bandv and our clients. With her placement now coming to an end, she’s reflecting on her time with us and everything she’s learnt! Over to you Rachel…
The old adage of 'If it ain't broke, don't fix it' has no place in today's digital marketing landscape. Quite simply, for any organisation to establish, maintain and grow its profile and market share, all promotional activities must stay abreast of today’s rapid and continuous technological developments. What better example of this than bandv's recent revision of the existing Stannah Lifts website, also by bandv. This was a Herculean metamorphosis to help future-proof Stannah’s status as the UK's largest independent lift company, as their Marketing Manager, Jo Monro, explains:
The bandv team has been working closely with the Lift and Escalator Industry Association (LEIA) on their latest safety campaign for 2016. We have created the Liam Loves Lifts children’s story book, height chart and sing-a-long song to teach lift safety to young children and their families across the UK.
We’ve almost reached the halfway mark of 2016, the perfect opportunity to review your marketing plan and performance. A half year review will see you dissecting your strategy so far, and making better marketing decisions for the second half of the year.
'Her name is Rio and she dances on the sand' – on topic as always (thanks, Duran Duran), the summer edition of StannahTalk is out and centers on the 2016 Olympics and Paralympics in Rio de Janeiro – carnival capital of the world.
We don’t mean to brag but last Wednesday we had the pleasure of attending what turned out to be the largest and most successful Grow with HubSpot event in Europe. An event series dedicated to helping businesses achieve remarkable growth through inbound marketing, Grow with HubSpot brings top inbound experts and HubSpot enthusiasts together to share their knowledge and gather inspiration.
In short, inbound marketing is a way to get customers through the door by delivering the content they want, precisely when they want it. Although inbound marketing methodology is a framework that applies industry-wide, there are many ways to tailor it to your niche.
Email has been around for 45 years now, overtaking text messaging to become the number one method of communication in 2013. For a few years now, it’s been one of the most popular smartphone activities. In 2016, email marketing is showing no signs of slowing down.
PPC is paid media that sits at the top and bottom of Google search results pages (SERPs). PPC ads appear when people search for certain keywords, and they ideally link to content on your website that provides the information searchers are looking for, making your ads both relevant and timely.
Whatever your company’s focus within the marine industry — whether fishing, boat building, repairs, marine engineering, shipping, yacht sales, rentals or supplies — marketing your business must move with the times.
As a charity marketer, you’re probably used to bootstrapping to make your budget go further. With limited cashflow from trading income, government grants and donations, it’s important you know how to run a successful but thrifty inbound marketing campaign. Only then can you maximise your return on investment.
Following a discussion with Kate Underwood, who runs her own HR & Training Consultancy business, it was clear that Kate needed our SEO expertise! However, Kate did not have the luxury of a monthly budget for us to do the work for her, so we asked Kate to come into our office to have a couple of hours training with Shawn, our SEO and AdWords expert.
Social media and inbound marketing go together like hand in glove. The major social channels for inbound are Facebook, Twitter, LinkedIn, YouTube and Instagram. This post will focus on the third most popular of these platforms; LinkedIn — with its 100 million monthly active users and its professional focus, lends itself perfectly to B2B inbound marketing.
Photo courtesy of The Photo Rooms This year’s Southampton Venus Awards has been a string of exciting events which came to a glamorous finale at the awards ceremony and gala dinner on Friday 15th April.
When it comes to reach and online presence, social media is king. Social platforms, like Twitter, Facebook and LinkedIn, are a key component of any inbound marketing strategy. You can use them to share content, attract new visitors to your website, network and engage with relevant people and build a community of fans that will keep coming back to you.
It’s widely agreed these days that inbound marketing is better than outbound marketing, with more and more brands making the switch from old school marketing techniques to newer ones. But does that mean we should completely forget about outbound?
We’re leaving winter behind and entering the spring months, so what better time for a review of how the year is going so far? The end of a quarter is also a new beginning, and the chance to start afresh with an updated set of opportunities and goals for the next three months. After all, Fast Company has reported that 90-day goals are better than annual ones.
Search engine optimisation is an essential part of any inbound marketing strategy. It’s what gets people ‘through the door’ and onto your website, whether they are researching the solution to a problem they want to solve for themselves, or comparing solution providers to do it for them.
As a SaaS company, your product revolves around solving a problem for your customers. The content you publish can serve the same function. If your aim is to make your clients' lives easier and more efficient, why wouldn't you start via your approach to content marketing?
As marketers, part of our role is to move prospects through the sales funnel, from awareness to consideration to decision stage, until they are ready to buy. By gathering information on and scoring our leads, we know more about how to market and sell to them. This makes it much more likely that they will go on to purchase, request a consultation or be receptive to a sales call when it comes their way. The better qualified a lead, the more chance we have of closing the deal.
The beauty of the tried and tested inbound marketing methodology is its universality; you can apply it industry-wide, as it lends itself to being tailored precisely to your buyers’ needs. Successful tech or SaaS inbound marketing relies on content and messaging that champions thought leadership and problem solving ability.
In their 2015 report Socialising your CEO: From Marginal to Mainstream, PR company Weber Shandwick found that eight in 10 CEOs (80%) are now engaged online and via social media, compared with just 36% in 2010. As more CEOs join the Twittersphere, it’s vital to learn how to best use the platform to make a splash and blow the competition out of the water.
As proud sponsors of the Southampton Venus Awards Marketing & PR category, bandv are pleased to announce the finalists for the Marketing & PR Award. The hard working and deserving ladies are Mo Morgan, Head of Group Marketing at Lakesmere Building Envelope Specialists; Jan Halliday, Director of Marketing and Communications at Southampton Airport; and Helen Freeston, Head of Marketing at Paris Smith LLP.
One of the topics we talked about at our What’s the future in Digital Marketing event last September was the trendiest inbound marketing moves in 2016. One of the questions asked of our panel was what do we, as inbound marketers, need to stay on top of and incorporate into our strategies for this year?
As proud sponsors of the Venus Awards in Southampton, an annual awards ceremony recognising and celebrating hard working women, bandv hosted an event for the shortlisted nominees of the Marketing & PR Award at the Tudor House & Garden in Southampton.
Did you kick off 2016 with all the best intentions for implementing an inbound marketing strategy, setting SMART goals and (more importantly) achieving them? The next step is finding ways to monitor your progress against these targets throughout the year.
The following blog post is in response to an article posted by Brand Republic on 20th Jan 2016, titled "Welcome to 2016. Facebook just killed your website forever": http://www.brandrepublic.com/article/1380040/welcome-2016-facebook-just-killed-website-forever
More and more companies are waking up to the need to invest more into their digital marketing; 77% of companies planned to increase their digital marketing budget in 2015, up from 71% in 2014 according to Econsultancy’s Marketing Budgets 2015 Report.
What an exciting start to 2016 for bandv staff with our fresh and bright newly refurbished office. Before Christmas, we were all busy clearing and packing boxes ready for the office to be refurbished on the run up and during the Christmas shutdown period.
Reporting the results of your inbound marketing efforts to your boss and sales team is no easy feat. The KPIs you normally use to measure your success, such as reach or website visits, probably aren’t the same as the ones they care most about. They need to see the direct impact of your marketing activity on their bottom line ROI.
The start of a new year is the ideal time to consider and set your inbound marketing goals for 2016. Setting your objectives means initially reflecting on your performance with each channel in 2015 and then deciding what you want to achieve over the next 12 months.
Inbound marketing efforts would be meaningless without the biggest inbound discovery tool of them all. With over 3.5 billion queries performed via its search engine every day, Google is king when it comes to attracting visitors to your website and content.
After lots of interviews and very hard choices from our judging panel - we are pleased to announce our shortlist nominees for the PR and Marketing category in the SO region of the Venus Awards, here they are...
Creating remarkable content is a struggle in itself. SEO guru Rand Fashkin calls it "10X content", because remarkable content is 10 times better than anything else that can be found in the search engine results.
For all the years it has been around, PPC advertising is still a mysterious area with many myths and misconceptions surrounding it. Since it’s such a powerful tool when it comes to increasing traffic to your website, remarketing previous visitors and promoting your content, it’s time to set the record straight.
If you are looking for a marketing agency that works, look beneath the bonnet – check core values and drill down for evidence to substantiate claims. Do your homework: ask questions, make phone calls, send emails, gumshoe your way across the internet.
The holidays are coming, but will customers be coming to you? The Thanksgiving and Christmas season is nearly upon us, so it’s the ideal time to get your PPC campaigns ready for the inevitable festive rush.
bandv is adept at taking new businesses and painting their name high. Take Inspired Interiors, a local business that, in just three years, has secured its share of the South Coast interior design, refurbishment and decoration scene.
bandv has been working with the Stannah Group for many year's. We are delighted that Stannah Stairlift's customer publication 'Stannah Talk', which we produce on their behalf, has been nominated in the CIPR PRide Award Best Publication category.
The number of women in the fields of marketing and PR is growing, in fact based on sheer volume women dominate these professions. A study from the PRCA found that 64% of PR workers were female – compared to just 47% of the overall workforce. This is great news and clearly these disciplines continue to appeal to women in a way others haven’t been able to.
There are often times when the things you enjoy and are passionate about outside of work cross over into your day in the office. It was on one of these occassions when I came across a tweet about Kenny the Staffie cross who had been in the Blue Cross' rehoming centre in Burford for over 13 months.
Last Wednesday we hosted the first 'What's the Future' conference for marketers in the Solent area. For this inaugural event focusing on digital marketing, we invited Google and Hubspot to present alongside bandv's own Ross Breckenridge and Shawn Harding.
Of all the metrics that can measure the success of your email campaign, the click-through rate is by far the most telling. But how does one achieve a decent click through-rate? The answer is: segmentation.
In a perfect world the marketing team will generate leads, those leads are nurtured and then subsequently handed over to the sales team to convert the leads into customers. Sounds easy, doesn’t it? As a business owner, who is closely involved in every step of this process, you know that you need a clear cut strategy that is effective in order to convert those leads into actual buyers.
Yesterday I attended Future Comms 15, hosted by MyNewsDesk, looking at the future for PR and communications. I was eager and intrigued to see where the thought leaders in my profession thought the industry was going. I’m always keen to learn and expand my own perspective.
After reading this post you might find it necessary to change your job title to Publishing Manager. This is not an exaggeration. Consumers and buyers seek information and, as a marketer, it is your job to provide it. This means creating relevant content of a high quality and lots of it.
What a bashful bunch we are at bandv - lights under bushels and all that. But, once in a while, our cover gets blown. Point in question: StannahTalk, the magazine of Stannah Stairlifts, researched, written, designed and produced by team bandv, read by 1000s, and a resounding success story.
In November last year, Searchmetrics and Search Engine Journal announced that they were teaming up to provide a series of digital marketing conferences across six US cities, with an additional date in London. In my experience, many conferences provide far too much information that it's easy to lose what the important takeaways are. The SEJ Summit tackled this head-on by focusing each presentation on three impactful and actionable points.
The world's largest search engine has been seeing a consistent year on year increase in people searching online via their mobile phones. We are almost at the tipping point where the volume of mobile searches will consistently beat searches on computers or laptops. Make sure you’re in Google’s good books with a mobile friendly website The world's largest search engine has been seeing a consistent year on year increase in people searching online via their mobile phones. We are almost at the tipping point where the volume of mobile searches will consistently beat searches on computers or laptops. To help mobile users find what they are looking for on the web, Google will give a very large ranking boost to "mobile-friendly" websites on Tuesday 21st April 2015.
Our client, Stannah, recently donated £40,000 to The Silver Line. The charity provides telephone support and a befriending service for older or lonely people. It was launched by journalist and broadcaster Esther Rantzen after she talked openly about the loneliness she often felt when she was ' home alone' after a busy day, when her thoughts would turn to her former life before the death of her husband.
Following the recent development of a corporate identity for Velone and the subsequent launch of their website, we're very pleased to be able to announce that their freshly-liveried vehicles can now be seen out and about in South Hampshire.
Here at bandv we're proud of all of the work we do, but it's particularly rewarding when we can help a new venture to join the great race that is modern business. And the latest company we've helped off the line is Velone, a specialist mobile cycle repair company.
A colleague here at bandv spotted this fantastically useful infographic on Sitepoint's website. As soon as I saw it, I just knew that we had to share it! It's a very clear, easy to digest guide for clients to help with understanding the website development process and just how much though and planning should be going into the development of their shiny new website. It also doubles as a rather good guide as to why a cheap, 'off the shelf' website may ultimately prove to be a false economy.
Our own SEO & PPC Specialist Shawn Harding has made the pages of the latest edition of PC Pro. Shawn's cheeky chappy grin can be seen on the Prospects Careers page in the magazine, where he talks about his experience of being a search-engine optimisation (SEO) specialist.
Thank you, Stannah, for complimenting us on our latest Stannah Stand, this time for the go-to exhibition for procurement professionals, Procurex North at Manchester Central Exhibition Centre, in February 2015.
An informative afternoon was had by all who attended our Google 'Grow Local' event on Monday 23rd February at the Chilworth Manor. Our delegates heard directly from Google with examples of how local businesses in the UK have grown by using the web to find new customers.
Come to our FREE ‘Grow Local’ webinar presentation from Google: Getting noticed and doing business online This is your chance to hear directly from Google, with examples how local businesses in the UK have grown by using the web to find new customers. As a Google Certified Partner agency, we can offer you valuable insights into how to shine online, turn strangers into customers, and keep them coming back for more. What better recommendation for your business than repeat business?
Nothing looks better at an exhibition than a colourful eye catching stand. This is the second year that bandv have designed and produced this bespoke stand for our client Stannah Lifts. If you are near a Procurex Live conference/exhibition (as they are happening all over the UK), pop in and have a look at Stannah's stunning stand! bandv are able to offer you the full package - from designing the stand to arranging stand set up on site (if needed).
Look what landed at bandv in March this year - Wren Building Contractors Limited. This thriving local business was keen to maximize its industry presence and marketing potential with a whole new look. Recommended by a contact in the construction industy, Wren consulted bandv...
For some, business winds down in the run up to Christmas. A breathing space. Much needed. What better time to refresh your smarketing (the process of integrating your sales and marketing methods) and prepare for business growth in the New Year? By helping you hone your business strategy, bandv will ensure it delivers the results your business deserves.
It's here -- the winter issue of StannahTalk: 23 pages of light relief to help Stannah stairlift users survive the seasonal scrum... This festive 'amuse-bouche' is thudding onto doormats throughout the UK. Free to Stannah stairlift users, it's geared to inform and entertain. Judging by the feedback from previous issues, it'll go down a treat!
Finally the dreadful days of cold contacting leads that do not want to hear your sales pitch are over (insert cheering from sales reps from around the world here!). Instead of being the cause of frustration for possible prospects (and themselves) the sales team can now work with warm or, even better, hot leads.
You know that your company website needs fresh and engaging content. As a marketer, you will need to deliver content that will stand out above the rest in order to grab (and keep) your audience’s attention. But with so much content creation and social media traffic happening on the web, how will you expand your online presence with your content on a tight budget and limited time? Here are 7 tips to assist you with mastering the skill of fast, effective and inexpensive content delivery... and turn you into a content ninja!
Why? Because bloopers are bad for your brand – your sales. Whether you believe English to be evolving or devolving, spelling and grammar matter when it comes to credibility and making your marketing work.
Steering the sales team, developing marketing campaigns and reporting on sales revenue is a balancing act for any marketer. You have to stay on top of your game and quickly determine what's working and what isn’t to be able to adapt or change your marketing strategy.
So you’ve invested in awesome content and transformed your company website into a lead generating machine - and you've most likely already celebrated your first genuine lead off your website. It’s a win and an exciting time for your company. The pressure is on to take your leads through the marketing process until they are sales-ready. Aligning the Sales and Marketing teams around the same goals and buyer personain order to increase As a marketer, you know that having gained more leads is huge step in the right direction, but that it’s not enough and won’t, by default, mean more sales. You now have the job to nurture those prospects and prime them for the sales team. What is the best, proven and cost-effective means to achieve this? The answer is simple and probably right at your fingertips: email.
Marketing automation has injected a hefty zap of ZING into the time-worn process of pushing out news to harried press pros. OK, it never hurts to have a great story, a new way of looking at something, and a good old-fashioned scoop will always have legs – and press releases still have to be written.
We worked closely with Dalton Ellis to produce a new logo (including all new stationery), their corporate identity guidelines and a lovely new website - take a closer look for yourself:- http://www.daltonellis.co.uk/
It pays to invest in Events. They are social occasions. Visitors have high expectations of them. They are experiential and generate positivity. Trade or consumer, whatever your business size, they reap real results.
As a busy marketer who constantly has to battle time and campaigns the question of automating your social media updates is probably a possibility that has crossed your mind more than once. But what are the benefits and what are the disadvantages of going the automation route? Will choosing to schedule your social media work for you or will it have a negative impact on your particular line of business? There are strong arguments for both, but the bottom line is that you should choose what works for you.
Shawn Harding has been working with us as a freelancer since April, and has recently joined us as our full-time SEO & PPC specialist. He has spent the last 6 years using his proven digital marketing expertise to help build his pyrotechnic and YouTube businesses, along with freelancing for many agencies across the South Coast.
What is Smarketing and why is it so important? Sales + Marketing = Smarketing. In a nutshell, it is about aligning the Sales and Marketing teams around the same personas and goals in order to increase revenue. As a marketer who has time constraints and pressure to keep up with marketing trends and show ROI - Smarketing makes sense and should be the next step in your marketing strategy.
Justifying your marketing spend and determining the ROI (return on investment) for major sales campaigns are obstacles every marketer faces at one point or another. Without enough data and an adequate means of interpreting and reporting on what the numbers mean, it’s near impossible to make smart, informed decisions as to what will improve your bottom line. The good news is that marketing can indeed be measured. By making sense of the marketing-sales cycle, you can identify what worked (and what didn’t) and adapt your plans accordingly. This is called closed-loop marketing. And by equipping yourself with the right tools, you can efficiently (and confidently) justify and report on your marketing strategies.
Are you the business owner who is running the day-to-day operations of your business, servicing your clients, and taking care of a million other tasks all in a day’s work? Have you heard of the power of content marketing but feel that you do not have the time or budget to invest in creating good, valuable content for internet and social media marketing? Then read on. You can produce good, valuable content and expand your business’s presence on the internet and social media platforms without it costing you too much time or eating into your budget. How, you might ask? The answer is surprisingly simple and very cost effective: you already have good content – your company story. Your business’s story is not just its history; it’s also its present-day happenings. These day-to-day activities may seem ordinary to you, but they're bound to be of interest to your audience out there, who you'd like to attract and convert into leads and clients.
Recent research revealed that online users spend one in every five minutes on the internet on social media. That’s an opportunity for lead generation that no marketer can ignore. New social media platforms pop up all the time, but how is a busy marketing manager to know which one to utilise and which not? The key is firstly to identify which platforms your clients (and potential clients) frequent and secondly, to understand why they have chosen that particular platform. The answers to those fundamental questions will give you, as a marketer, crucial insight into the people who make up your client base. With time always being any marketer’s toughest challenge, focus on playing smart and be selective. Start conversations with your buyer personas in the right places.
Love Saints? Love travel? Want to make a difference? Read on…. Southampton based inbound marketing agency bandv are giving away a FREE place, worth £2500, on the next Saints Foundation Tour to Lesotho.
What is Inbound Marketing? Inbound Marketing (IM) is a term coined by Hubspot, Inc., a US-based Tech Company, and it describes the strategies, processes and tactics a company can use to attract their ideal clients by delighting strangers, converting them from leads to clients, nurturing existing clients and keeping them happy. As an online marketing strategy, it is based on a four-step action process specifically sequenced to generate leads and clients by means of content creation and other "customer delight" methods.