More than anything, we want to find out what’s holding you back from achieving your business goals. We’d like to fully understand your current marketing strategy, the challenges your company is facing, and most importantly, determine what we can do to help.
Your message is not being seen by enough people or even the right people, you want to increase your reach, maximise your spend and build your brand, but you’re not sure how to efficiently achieve this goal.
One of the most important yet underutilised methods in a contemporary marketing setting is public relations; often thought of as a traditional method that has no place in the digital world, this could not be further from the truth
The end goal of pretty much all marketing activity is to attract new business in one way or another, with PR you can help persuade customers or potential customers to buy from you; the more people see about your business the more legitimate they will perceive you as.
Information that comes from more organic means as opposed to paid for advertising is seen as one of the most trustworthy forms of promotion; PR is actually seen as more persuasive than traditional means as it is coming from an objective source.
Public relations is one of the most economical ways to get your message out to a diverse market, especially in comparison to paying for traditional advertising.
Ensuring you have the ability to reach the maximum potential customers for your business is imperative to growth, PR allows you to expose your messages to a large audience.
Utilising a well strategised marketing plan with multiple channels is your best way of having successful marketing efforts, but without underpinning it with a clear PR strategy you are underselling your potential.
Working with PR can allow you to create a stronger online presence, developing more backlinks, positive SEO and generating more organic traffic to your site.
Here at Breckenridge we have been working in the PR industry for almost four decades and have built a fantastic team of experts in this area, both from traditional and contemporary PR backgrounds.
We have vast experience in all stages of the PR process and have been able to create some of the most successful campaigns for our clients time and time again.
We always strive to go over and above the expectations of our clients, if you are interested in exploring PR options for your business we’d love to hear from you!
One of our engineering clients was looking to increase their market share and position themselves as industry leaders; the challenge was they were only recognised for half of the services they provided.
We utilised a range of methods to ensure that they could become a thought leader in the industry, informing their current and potential customers of their whole business offering.
Our PR team have provided support across the business, making a real impact on brand awareness, reputation and credibility.